Friday, 31 January 2014
Benefits of Responsive Email Design
Labels:
advice
,
Email Design
,
email marketing
,
mobile devices
,
responsive design
,
responsive emails
According to Litmus, 51% of emails are opened on mobile devices and this is expected to get higher day after day. This figure leaves us with an important task: encourage the creation of suitable email marketing campaigns for mobile devices.
Over the last two years and specially the last 6 months, responsive emails have increased. The responsive email design responds to the way the emails are displayed in order to look different depending on the device used. The importance of this is born in the evolution of technology that makes you innovate and create new content adapted to the latest devices.
You need to attract your recipients in order for them to continue reading your emails. Therefore you need to re-design it to make it a good experience for those on a mobile. People live in a dynamic society and don’t have time to read long emails so for this the reason you should concentrate your efforts on responsive designs, minimum content and most of all the call-to-action especially during promotions and offers.
Before you send out your campaign, you need to keep in mind that your email is likely to only be opened in one device as the figures show that only 3% of emails are opened in more than one device. This means you only have one chance to catch your recipient’s attention and as more and more people are opening emails on their mobiles responsive emails can help you to do this.
In conclusion, responsive emails adapt to the size of the screen so your content and images will display appropriately. If a lot of your clients are viewing your emails on their mobiles then responsive email design will help your company stay ahead of the trend. You can easily find out what your subscribers are using when they open your email with the Reports & Statistics section of your account.
Step forward and put your efforts to the mobile devices! For some great resources to help you create Responsive Emails click here.
Read More
Over the last two years and specially the last 6 months, responsive emails have increased. The responsive email design responds to the way the emails are displayed in order to look different depending on the device used. The importance of this is born in the evolution of technology that makes you innovate and create new content adapted to the latest devices.
You need to attract your recipients in order for them to continue reading your emails. Therefore you need to re-design it to make it a good experience for those on a mobile. People live in a dynamic society and don’t have time to read long emails so for this the reason you should concentrate your efforts on responsive designs, minimum content and most of all the call-to-action especially during promotions and offers.
Before you send out your campaign, you need to keep in mind that your email is likely to only be opened in one device as the figures show that only 3% of emails are opened in more than one device. This means you only have one chance to catch your recipient’s attention and as more and more people are opening emails on their mobiles responsive emails can help you to do this.
In conclusion, responsive emails adapt to the size of the screen so your content and images will display appropriately. If a lot of your clients are viewing your emails on their mobiles then responsive email design will help your company stay ahead of the trend. You can easily find out what your subscribers are using when they open your email with the Reports & Statistics section of your account.
Step forward and put your efforts to the mobile devices! For some great resources to help you create Responsive Emails click here.
Thursday, 30 January 2014
How can triggered messages help you in your email marketing?
Labels:
advice
,
campaigns
,
email marketing
,
GraphicMail
,
triggered
,
triggermail
Setting up triggered emails can be of a great benefit for your company but, what is a triggered email?
A triggered message is an email generated based on the recipients behaviour that allows you to send personalised and relevant information. Some of the benefits you will get from triggering your email campaigns are:
1. Building customer loyalty – Your recipients will have the feeling that the email has been created specifically for them because you care about them and their interests and therefore you provide them with the type of information they are looking for. Also by using the triggered emails you will avoid bombarding the rest of your customers with non-relevant information for them.
2. Efficiency – With the triggered emails you can start saving time and will be able to target the information you send. This will also be an advantage for your customers as they will be receiving useful information.
3. Generate incomes - The triggered emails are much more responsive and can help drive the sales of your business. As they are triggered, the emails help you to follow up on sales leads as they will only be sent to those that took a particular action such as clicking on a link to a product. New customers can be won and existing customers will be nurtured using this tool.
There are several types of triggered emails and these can be based on holiday or seasonal campaigns, interests, reminders of offers or events, welcome emails or thank you emails among others. To see examples of how each triggered email can be used in your email campaigns, click here.
With the advanced features available within your GraphicMail account you will be able to develop triggered email campaigns that can help you to increase the opportunity of engagement and grow your sales while you concentrate on other duties within your business.
Finally, triggered emails can help you to start, maintain and nurture the relationship with your clients as they will allow you to power your campaigns and follow-up on your online customers. In addition, they will help you to save time, effort and sends!
Read More
A triggered message is an email generated based on the recipients behaviour that allows you to send personalised and relevant information. Some of the benefits you will get from triggering your email campaigns are:
1. Building customer loyalty – Your recipients will have the feeling that the email has been created specifically for them because you care about them and their interests and therefore you provide them with the type of information they are looking for. Also by using the triggered emails you will avoid bombarding the rest of your customers with non-relevant information for them.
2. Efficiency – With the triggered emails you can start saving time and will be able to target the information you send. This will also be an advantage for your customers as they will be receiving useful information.
3. Generate incomes - The triggered emails are much more responsive and can help drive the sales of your business. As they are triggered, the emails help you to follow up on sales leads as they will only be sent to those that took a particular action such as clicking on a link to a product. New customers can be won and existing customers will be nurtured using this tool.
There are several types of triggered emails and these can be based on holiday or seasonal campaigns, interests, reminders of offers or events, welcome emails or thank you emails among others. To see examples of how each triggered email can be used in your email campaigns, click here.
With the advanced features available within your GraphicMail account you will be able to develop triggered email campaigns that can help you to increase the opportunity of engagement and grow your sales while you concentrate on other duties within your business.
Finally, triggered emails can help you to start, maintain and nurture the relationship with your clients as they will allow you to power your campaigns and follow-up on your online customers. In addition, they will help you to save time, effort and sends!
Tuesday, 28 January 2014
The Importance of Content Marketing strategies
Labels:
a/b testing
,
advice
,
benefits
,
content
,
content marketing
,
email marketing
,
GraphicMail
,
segmentation
Nowadays, everyone talks about the latest trend within the marketing industry: Content Marketing. But, what is it really?
Content Marketing is creating and distributing relevant information that can help you to attract and engage readers. This technique should always be part of your online communication process.
You need to create quality content in order to be successful in Social Media networks, SEO positioning and in your PR strategies including Email Marketing. If you develop good content the level of engagement within your readers is likely to grow and therefore the amount of customers will increase.
However, this is not the only benefit you can get from designing great content for your email marketing campaigns. Here are some of the other benefits you can receive from developing good content:
1. There is a higher chance of your content being read. This can also lead to increasing more sales
2. Give the reader the impression you are a useful, helpful and trustable resource
3. Helps make a personal connection. You seem to understand what your customers are looking for and you give them it
4. Content marketing influences the purchasing process
5. Will help to enhance your brand image
As content marketing is focused on demand, you need to make sure that you are aware of what your readers are interested in, in order to provide them with it. Quality content is all about improving your customer’s experience which will help to lead readers to your website and therefore you will have the chance to convert them into clients.
If you create newsletters with good and quality content you will attract more people to your emails, increasing your chance of new clients and decreasing your possibility of losing subscribers.
Whilst creating this content is part of your own strategy, GraphicMail can help you to improve your results by using the advanced features available within your GraphicMail account such as the A/B Testing or the segmentation tool, among others, both of these allow you to see the best result from what you are sending. This will help you to obtain the information needed in order for you to create your perfect content and will contribute to build your online reputation.
Read More
Content Marketing is creating and distributing relevant information that can help you to attract and engage readers. This technique should always be part of your online communication process.
You need to create quality content in order to be successful in Social Media networks, SEO positioning and in your PR strategies including Email Marketing. If you develop good content the level of engagement within your readers is likely to grow and therefore the amount of customers will increase.
However, this is not the only benefit you can get from designing great content for your email marketing campaigns. Here are some of the other benefits you can receive from developing good content:
1. There is a higher chance of your content being read. This can also lead to increasing more sales
2. Give the reader the impression you are a useful, helpful and trustable resource
3. Helps make a personal connection. You seem to understand what your customers are looking for and you give them it
4. Content marketing influences the purchasing process
5. Will help to enhance your brand image
As content marketing is focused on demand, you need to make sure that you are aware of what your readers are interested in, in order to provide them with it. Quality content is all about improving your customer’s experience which will help to lead readers to your website and therefore you will have the chance to convert them into clients.
If you create newsletters with good and quality content you will attract more people to your emails, increasing your chance of new clients and decreasing your possibility of losing subscribers.
Whilst creating this content is part of your own strategy, GraphicMail can help you to improve your results by using the advanced features available within your GraphicMail account such as the A/B Testing or the segmentation tool, among others, both of these allow you to see the best result from what you are sending. This will help you to obtain the information needed in order for you to create your perfect content and will contribute to build your online reputation.
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