Wednesday, 9 January 2013
The Importance Of Your Subject Line
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email clients
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Email Tips
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Here is an innocent subject line:
It is time to take charge of your fate
Now pretend the email is in your inbox but your email client has cut off the last letter of the subject line like some will and check it again. As you can see, the subject line doesn’t seem so innocent now. As easy as that your subject line can be viewed completely different, which is why the subject line is so critical to get right.
The subject line is one of your most important opportunities to encourage subscribers to open and read your marketing emails. Even though the subscriber you are sending to has opted-in for your emails, there is no guarantee of sustained readership. Remember; if your subscriber finds your subject line unappealing, with a single click your email is deleted! To make sure that doesn’t happen to you, you need to make your subject lines intriguing so people feel the need to open your emails.
Your subject line must be linked to your emails content and needs to include key words that you know the recipient will be interested in. The issue with creating attractive subject lines is the likelihood of email platforms limiting the length of your subject line. Each platform and user has specific restrictions for the subject line length which means that it is vital for your subject line to start with the most important words first. The length given for a subject line can be anywhere from 25 to 160 characters and there is no rule to specify what must be displayed as it is often down to personal settings.
Also remember if your subscriber’s first glance of your wonderful creation is through their inbox preview pane, will they be driven to read the message beyond their line of sight? It may not always be just the subject line that your subscribers can see, so make every image, text or logo count so they want to open your email fully. If your subject line and content don’t match within the first view then your email will most likely get deleted.
Think about what your subject line will look like in the recipient’s inbox if the email platform has restrictions in place. Your subject line needs to get its point across without losing its appeal even if it is shortened. Testing a number of subject lines before choosing the final one is always a sensible idea. You can test this via “A/B testing” within your GraphicMail account under the heading “Send”.
It is important to understand, just because you have a client’s email address it doesn’t mean they will read your email. You need to create a subject line that will attract the user’s attention and make them want to open and read your newsletter. If you are able to do that then you have won half the battle. Good Luck.
Read More
It is time to take charge of your fate
Now pretend the email is in your inbox but your email client has cut off the last letter of the subject line like some will and check it again. As you can see, the subject line doesn’t seem so innocent now. As easy as that your subject line can be viewed completely different, which is why the subject line is so critical to get right.
The subject line is one of your most important opportunities to encourage subscribers to open and read your marketing emails. Even though the subscriber you are sending to has opted-in for your emails, there is no guarantee of sustained readership. Remember; if your subscriber finds your subject line unappealing, with a single click your email is deleted! To make sure that doesn’t happen to you, you need to make your subject lines intriguing so people feel the need to open your emails.
Your subject line must be linked to your emails content and needs to include key words that you know the recipient will be interested in. The issue with creating attractive subject lines is the likelihood of email platforms limiting the length of your subject line. Each platform and user has specific restrictions for the subject line length which means that it is vital for your subject line to start with the most important words first. The length given for a subject line can be anywhere from 25 to 160 characters and there is no rule to specify what must be displayed as it is often down to personal settings.
Also remember if your subscriber’s first glance of your wonderful creation is through their inbox preview pane, will they be driven to read the message beyond their line of sight? It may not always be just the subject line that your subscribers can see, so make every image, text or logo count so they want to open your email fully. If your subject line and content don’t match within the first view then your email will most likely get deleted.
Think about what your subject line will look like in the recipient’s inbox if the email platform has restrictions in place. Your subject line needs to get its point across without losing its appeal even if it is shortened. Testing a number of subject lines before choosing the final one is always a sensible idea. You can test this via “A/B testing” within your GraphicMail account under the heading “Send”.
It is important to understand, just because you have a client’s email address it doesn’t mean they will read your email. You need to create a subject line that will attract the user’s attention and make them want to open and read your newsletter. If you are able to do that then you have won half the battle. Good Luck.
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