Wednesday, 8 May 2013

Why Choose Email Marketing?

Posted by Unknown at 3:46 pm Labels: , , , , , , , , , , ,
Email marketing has the potential to rapidly grow your online presence and customer base. By using GraphicMail we let you harness our system to make Email Marketing a breeze. There are lots of benefits that you might not be aware of so we have broken them down for you so you know exactly what you're letting yourself in for:
  • Getting Started – You can sign up for a 30 day trial or go straight into a paying account for as little as £9.95+VAT which will allow you to send 2,000 emails a month. When you compare this to actually sending a letter in the post you can see how cost effective email marketing can be. As well as being cost effective, unlike sending a letter in the post you can actually see who is interested by viewing opened and clicked statistics.
  • Capture Data – You can create multiple subscription forms which can be placed on your website or on Facebook to capture data from your viewers. You can then use that captured data to separate your lists into smaller more targeted groups or use the data to insert personalisation into your emails.
  • List Management – Our system automatically manages the email addresses you have added into your mailing list so when someone unsubscribes you don’t have to worry, we will make sure you don’t email them again. You can also import email addresses via excel spreadsheets, online email clients, or even use our integrations.
  • Email Templates – We provide over 400 email templates for you to choose from so you can easily find one that suits your business. As they have been created for you they will work in all the different email clients so all you need to do is add your own images and text and you will be ready to send.

    For the more computer savvy people out there, you can upload your own HTML template and send that to your subscribers. However before hitting send we suggest you use our free Inbox Preview tool as that will show you exactly how it looks in over 14 different email clients so you know it will display correctly for your subscribers    .  
  • Keep The Conversation Going – We provide numerous features within the GraphicMail account so you can always make the most of those taking action within your emails. You can use our Auto-responders to have an automated email sent once a subscriber opens or clicks on a link in your email. Alternatively you can use the data provided within the Reports & Statistics to follow up on any further actions taken. 
  • Go Social – Within your GraphicMail account you can not only allow users to forward emails to their friends but they can also "like", comment or share your email on their own Facebook or Twitter account using our Social Browser widget. Of course you can also easily post your emails to your own Facebook and Twitter accounts.
  • Reports & Statistics – Don't forget to check your Reports & Statistics to see what has worked well. We provide you with sent, delivered, bounced, opened, clicked, shared, unsubscribed and more. You can easily use the information given to improve your next email campaigns. Alternatively if it didn't work as well as you hoped then why not use our A/B Testing feature as that will help you to get the best open or click through rate.
If you would like to see a demo of GraphicMail in action then join our free webinars as our support staff will explain the best features you should be using, to join us just click here. 
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