Friday, 24 January 2014

The Power of Auto-responders…

Posted by Unknown at 12:00 pm Labels: , , , , , ,
Auto-responders are often over looked as many people don't fully understand how they work and how they can benefit your email marketing campaigns. Auto-responders offer you the ability to continue the communication between you and your subscribers. By continuing the communication it gives you another opportunity to further entice your subscribers with your offers.

To make sure you don’t overlook them again we have listed the auto-responders we have and why you should be using them:
  • Subscribe auto-responder – This is a great opportunity to let your subscribers know what they can expect from your emails. Let them know how often you will send, what type of emails they will receive and most importantly ask them to add the from email address as a trusted sender to help your email land in the inbox.
  • Schedule auto-responders – Just because you are away from the office it doesn’t mean your email marketing should stop. Use this auto-responder to schedule an email to be sent at a specific date and time.
  • Open auto-responders – If you have an offer with a limited time period then why not take advantage of those that are interested in it. This auto-responder allows you to setup another email to be sent after a specific amount of hours or days after the original email was opened. This will allow you to remind users of the offer and let them know it is about to expire.
  • Click auto-responders – If someone clicks on a link in your email then they are letting you they are interested in a particular product so you should take full advantage of that using this auto-responder. If someone clicks on a link to find out more information about a product then why don’t you have another email sent to them a few hours or days later which will show them other similar products to try and push a sale.
  • Anniversary auto-responders – If you have some information stored about your subscribers such as their birthday then use it! This auto-responder allows you to schedule an email to be sent on the subscriber’s birthday, before or even after. All of these options have their own advantages as shown below: 
  1. Send your email before their birthday: So if you are selling products then this would be a great time to send those emails because if you send it before their birthday then you can give them inspiration about what they could ask for their birthday.
  2. Send your email after their birthday: Alternatively if you send it after their birthday then why not send them more expensive products as they will likely have more money to spend.
  3. Send your email on their birthday: As it is your subscriber’s birthday remind them why they are on your mailing list by sending them a birthday discount. This will not only reinforce their choice of being on your mailing list but it will also push them to purchase products from your store.
  • Unsubscribe auto-responders – Although the user has unsubscribed you don’t know why they did it so give them some other options. In this email ask them to follow you on Facebook or Twitter as that way they can still keep up-to-date, however they will be doing so on their own terms.
  • RSVP auto-responders – These auto-responders allow you to obtain feedback from your subscribers such as if they are going to attend your event. However you can easily link these auto-responders with your unsubscribe auto-responder as you can place links in the email being sent to find out why they have unsubscribed. Ask the user to click on the most relevant link explaining why they unsubscribed as that information may change the way you conduct your email marketing.
The more information you have about your subscribers the better suited your email marketing campaigns can be. Now you understand what auto-responder have to offer, you can start making full use of them in order to receive all of their benefits!
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Wednesday, 22 January 2014

Benefits of SMS Marketing Campaigns

Posted by Unknown at 3:42 pm Labels: , , , , , , ,
Mobile Marketing is a dynamic and effective way to reach your audience and has become a growing trend in the world of technology in the last few years. You can carry a single SMS campaign or you can use it as a complementary method with your Email Marketing Campaigns.

Want to know what the benefits of sending SMS campaigns are? Here are some ways SMS campaigns can help your company:

1. Instant deliverability: The estimated time for a SMS to be received is just a few seconds.

2. Flexible platform: You can use them to develop promotions, offer discounts and provide recipients with key information.

3. High open rate: Almost every SMS sent is opened within five minutes of receiving them.

4. High conversion rate: Figures show that SMS involves more interaction compared to any other marketing strategies and as they are short and only display essential information it helps to get your call-to-action accross to the reader. 

5. It’s an opt-in method: Clients will provide their phone number or will sign up in order to receive SMS which show their interest on receiving the information.

6. SMS Marketing is affordable: Creating an SMS marketing campaign is cheaper than you might expect as you can send 100 text messages for as little as £5.

7. SMS are short, quick and very personal: We even give you the option to personalise your text message such as inserting your subscribers firstname. By doing this it will help to immediately attract the attention of your recipient.

8. Create a Free Mobile Site: Create and insert a link to your free mobile site as that will allow you to present more information and include more calls-to- action. The mobile site can include images, text, social sharing features, google maps, hyperlinks, surveys and much more. View a demo of our mobile sites by clicking here.

In addition, we need to keep in mind that almost everyone carries a mobile device and statistics show that we look at it an average of 150 times!
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