When you're trying to grow your mailing list it can sometimes feel like you are trying to physically capture your potential subscribers. In reality, growing your mailing list will take time and effort on your part but the end result will be a larger list of opt-in subscribers looking forward to receiving your emails.

There are many companies out there that will try to lure you in with offers of purchasing or renting a list, but don't fall for it. If you purchase or rent a mailing list then those subscribes will not be opt-in specifically to your company, some of those on that list will no longer exist and others will likely report you for spam making you feel like a criminal. Also many Email Service Providers (ourselves included) will not accept a bought/rented list as the damage it can do to an IP address massively outweighs the potential of new business.

Now we have explained what not to do, it's time to explain what you should do and what incentives you can offer:

What can you and your subscribers do?

There are many things you and your current subscribers can do to help your emails reach a wider audience, increasing the potential for sales and new subscribers.

What incentives should I offer?