Friday, 10 August 2012

What Type Of Emails Could I Send?

Posted by Unknown at 11:17 am Labels: , , , , , ,

Deciding what type of email marketing campaign you are going to create will help you to understand what your newsletter should look like and include. Not all email campaigns have to be just newsletters to your subscribers, there are a number of different emails that you may want to consider to send.

Here are some types of email campaigns that you may want to send out:
  • Limited Offers – The shorter life span you give the offer such as this week or day only will help to get a better return on investment. Remember that emails are convenient and people check their emails frequently so don’t be afraid to limit your offers.
  • Last Minute Offers – These are the emails that you can send to sell your last load of old stock to make room for your new stock.
  • Email Newsletters – This can be used to tell people about your business and explain how your business can improve the recipients in some way. You could include hints and tips into this type of newsletter, along with some selling of course.
  • Product Updates & Information - This can inform your subscribers of any updates or anything that they would need to know about your company.
  • Staff Newsletters – Use your ESP as a means to email colleagues, keep it all in one place. Inform your colleagues of any new offers that you are going to be sending out so everyone can be prepared for any questions they might be asked.
  • Invitations – You may want to invite people to your business for an open day, free workshops, join social network sites or even invite them to enter a competition.
  • After Sales Emails – Always store the data about your sales, as you will be able to use that information to send more targeted emails to that individual depending on what they have been buying. You can also include any thank you messages or service ratings to check your customers are receiving their goods, and to see if there are any improvements that could be made.
  •  Personal Greetings – This is why you should ask your subscribers to include their personal details when they subscribe as you will be able to send a birthday message to your subscribers. On the selling side of things, you will know that a subscriber that has just had his/her birthday will most likely have more money to spend. With that in mind, why not send them a email advertising some of your more expensive products that they may be interested in. 
Now you know what type of emails you can send, why not try out some of them to see if they can help improve your campaigns. 

Remember: You can always use some of the free templates within your GraphicMail account to get you started.
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Monday, 6 August 2012

More Free Templates Now Available

Posted by Unknown at 11:41 am Labels: , , , ,

We have now added 75 more free templates into your account, which means we now have over 300 free templates ready for you to use! Remember you can use as many of them as you would like at no cost so to take a look around.

We have also added new categories for you to choose from to help you quickly view the templates we feel will relate to your industry. You now have a total of 8 main and 55 sub categories for you to choose from so finding the perfect template couldn't be easier.

When you are creating an email from one of the free templates just look for the banner on the preview as that will indicate that it is one of the new templates that has been added:
As more and more people are viewing emails on mobiles we have even designed some of the new templates with mobiles in mind. As you will notice some of them such as the one shown above are simple, effective and easy to read which are all necessary for small screens.

All of the hard work is now done, as we have not only created but also tested the free templates to make sure they display perfectly on different email clients and devices. So when using one of the free templates you can put your feet up and relax as you know they will display as intended.

The final step, all that you need to do is easily add your own images and text to complete the email.

Why not try our new templates for yourself.

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