Monday, 18 November 2013

Tips To Create Your Perfect Subject Line

Posted by Unknown at 10:44 am Labels: , , ,
Getting your email opened is a must! However to do that, first you must entice your recipients enough to take action with your email which puts a lot of pressure on getting your subject line just right.
As we understand the importance of your subject line, we have listed our top tips to help:
  • Subject Line Length - More and more people are viewing emails on mobiles which means the length of your subject line being displayed may be reduced.
  • Use Key Words First – Start with key words that your recipients will recognise as that will help to grab their attention.
  • Use Our Email Snippet Tool - You can use our email snippet tool as that will allow you to control what text is displayed after your subject line.
  • Spam Score Checker - Our spam score checker will rate your email, checking your subject line, email and the from email address being used. A low spam score will help to make sure your email lands in the inbox (not in the spam folder).
  • Preview Pane - Don’t forget about the preview pane; add your important content at the top left of your email as that area will be seen first within the preview pane.
As always, there are some things you should avoid or be cautious of using in your subject line such as:
  • CAPITAL LETTERS – The use of capital letters can be picked up as spam, if you always check your spam score before sending our system will notify you of this. 
  • Money (££,$$) – Some characters relating to money can increase your email spam score rating so it is best to be cautious when including this. 
  • HTML Symbols  ☃– Symbols have the ability to make your email stand out especially at Christmas, however some email clients will not display them correctly so it is always best to test this. You can view more symbols by clicking here and as always we suggest you test your subject lines to make sure they display correctly. You can do this yourself or by using a subject line checker such as the one provided by Litmus to see how your subject line displays in different email clients.
Once your email is ready to send and you have created numerous subject lines, the next step is to choose your favourites.

You can then use our A/B testing feature as that will allow you to test your favourite subject lines on a percentage of your mailing list to see which one works best. The winning subject line which gains the most opens will then be sent to the remainder of your mailing list helping you achieve the best open rate possible.

If these tips have helped you then don't forget to share them with others.
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