Tuesday, 31 May 2011

New editor with over 300 FREE templates soon to be uncovered

Posted by Unknown at 12:27 pm Labels: , , , ,
GraphicMail is currently in the last phase of completing the integration of a new email newsletter editor that will let you easily create studio-quality email campaigns more effectively and efficiently than ever. All this without the need for any HTML or design skills; you can move those usual newsletter-making hassles out of the way with this powerful new editing package. 

Marketers are more than aware that building stylish, branded emails can be quite a laborious and enfuriating task, even when using a tailored email software suite. “Online” doesn’t necessarily always mean that job at hand can be done faster. Getting your email newsletter out of your head, into concept then to send-ready format is a subjective process and some online email packages are painfully slow and tedious, even when using pre-made templates.

Over and above that your recipients expect continued quality and professionalism in the marketing communications that they receive from both you, and your competitors. Remember that if they have signed up for a newsletter with you they may also have signed up with your competition.

First impressions always count, and before anyone will give the content of your email newsletter a second glance, they will consciously discriminate - based largely on its formatting and appearance qualities - does it look good enough to take time out of their day to read? whether it would be worth their while to do so? It’s common-knowledge that the majority of recipients will delete your email, unless you are instantly able to project the feel of real value - and that’s regardless of whether you have may have written the most mesmerising sales copy conceivable or not. With this editor; structure, images, and colouring all work in a visually irresistible partnership to help you win the readers attention during those crucial first-look moments.

With the new editor we offer you over 300 email marketing templates to create customisable email marketing campaigns that reflect your business or brand profile – just pick your preferred design from a list of industry categories. Some templates are even enabled for drag-and-drop functionality, making it even easier for those of you who aren’t quite grtaphic designer level to design newsletters easily. For example; the on-board photo editor lets you edit images simply and directly, ensuring that these are perfectly placed in each template. It even gives you the ability to work in layers; allowing you to change the text within the images themselves - which is especially useful when working to produce newsletters for multiple languages. Another gem in its array of features is the colour picker tool, which selects precise colours from withinyour logo or website and records them to the theme manager, where you can blend your own colour-scheme or select from pre-existing sets.

This new editor will become GraphicMail’s premium editor and we project that in the long term, as they become more familiar with its benefits, our client-base will progressively be migrating to the new system. Together with our core functionality and social integration features, users’ email campaign management will be enhanced with tried & trusted smart publishing tools as well as response monitoring through tracking and analytics.

"The new Editor will enable our users to seamlessly create, edit and manage their newsletters and email correspondences. We have focussed on user experience and deliver this through simplicity and flexibility. From simple, yet striking emails to more complex socially integrated newsletters, users can be sure that their newsletters will hit the spot with their target audience." - Paul Hobden, GraphicMail Product Manager
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