Wednesday, 9 September 2009

Expanding your email marketing reach to Facebook

Posted by Unknown at 1:56 pm Labels: , , ,
How do I link my GraphicMail email newsletters to my Facebook page?
Facebook is a great way to communicate with friends, family and general followers, so why not invite them to read your email marketing newsletters?
It's easy too! Simply, copy the hyperlink of your email newsletter and paste it in to your Facebook profile.  You can find the link to the newsletter on the top of the Preview Pane in the Edit menu.  Adding this link to your profile will also add the link to the News Feed and Mini Feed of you friends on the Facebook network.

You can also take this a step further!  If you’ve set-up your free GraphicMail microsite with your archived newsletters, containing all your past email newsletters that you've sent out, you can simply get the link from the microsite page and add your entire back catalogue into your Facebook profile too!
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Get Subscribers through Facebook!

Posted by Unknown at 1:00 pm Labels: , , , ,
What's the point in having a great email newsletter with nobody to send it to? That's like being all dressed up for a party with nowhere to go. So why not take your email newsletter campaign to where the best parties are congregating, on Facebook? All you need is your own Facebook Fan page and your GraphicMail subscription form code.

STEP 1. Ensure that your subscription from is correctly customised 
Once you’re happy with your customisation, go to the Embed Form menu and copy the non-javascript code into NotePad or a TextEdit.

STEP 2. Adding the FBML application to your Facebook account 
Facebook has it’s own code - called FBML (Facebook Markup Language) and you’ll need to have the Facebook FBML application if you want to add widgets to your Fan Page.  To add it, simply search for Static FBML and click on ‘Add to my page’. 

STEP 3. Creating the Facebook Subscription page 
When you have added the app, go to your Facebook page and click on ‘Edit Page’.  Find FBML in your list of applications and click the pencil icon.  In Box Title give your tab its name like ‘Email signup’ or ‘Email updates’.  In the FBML section just copy and paste the HTML non-javascript code from the Embed Form section of GraphicMail. 

STEP 4. Adding the Subscription Tab to your Facebook Navigation  
Under the Add a New Tab dropdown in the FBML application you will see the custom name you just gave to the subscription page you created in Step 2.
 
STEP 5. Try it out
Go to your Facebook Fan Page and do a test subscription to make sure it’s all working.
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Sunday, 6 September 2009

GraphicMail Goes Italian

Posted by Unknown at 2:01 pm Labels: , , , , ,
In the movie Il Postino by Michael Radford, the life of the fisherman, Mario, changes dramatically when Pablo Neruda, the famous Chilean writer, settles on his little Italian island. Neruda needs a postman to deliver the huge quantities of mail sent to him by his many admirers and Mario takes on the job (since he hates fishing anyway).


Although GraphicMail may not be as poetic as Neruda, they have definitely found a professional "postman" in Nicolo Capone who runs the newly opened Italian Office. In common with Mario, Nicolo also prefers a good seafood dinner in preference to catching the fish himself. However Lanciano is not on an island but in the region of Abruzzo, just south of Rome. Despite these small differences, we two have entered a relationship that works.


The Italian office is the latest addition to the GraphicMail family whose offices operate successfully in the Netherlands, Germany, Spain, Portugal, Belgium, the Netherlands, Mexico, Brazil, Australia and New Zealand as well as The United Kingdom. GraphicMail is also beginning to rub shoulders with lovers of fine cheeses and baguettes, and will light the lanterns for the Chinese New Year... watch this space!



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