Monday, 16 January 2012

Tips for Mobile Marketing

Posted by Unknown at 3:51 pm Labels: , , , ,
Mobile phones are now a huge part of our lives, as I am sure most of us would not leave our homes without our mobile. Mobile phones are a way of keeping up to date with news, friends and family. We customise our mobiles to suit our own taste by changing the layout of our menus, colours, backgrounds and now we even download apps that also fit the needs we have. As mobiles are with us almost 24/7 it gives us an ideal opportunity to get your message heard.

Here are some tips on how you can do that and make sure you are getting the best out of your mobile marketing when using GraphicMail’s SMS text messaging service and when creating your own Mobile Site:

• Screen Sizes Vary
Although mobile screen sizes are small it is still important to use space to attract the user’s eye to the important information. When writing content you will need to make sure it is straight to the point and clear to the users, as some presentation techniques may not be consist because most devices and platforms will interpret the mobile site differently so keep it simple.

• Make Good Use of Headings
It is very important that you use headings in your mobile site appropriately as those will be the main text that a user will see when they go onto your mobile site. Headings should fit onto one line, as they have to be easy to read so users can see exactly what your mobile site is about and be encouraged to read more.

• Get Straight To The Point
As text messages are often read on the go, you need to make sure that you don’t use up space or time with unnecessary content. Be direct so you are certain that within a few seconds of a user looking at your message they instantly know the reason you texted them.

• Important Content First
Remember to place the most important content at the top and keep it clear. It is likely that most people will only scroll through your site and read the headlines so make sure they are memorable.

• Test Your SMS/Mobile Site
Why not test the sites that you have made by using different headings or layouts. You can test this just like you would when using email A/B testing, you could send the first text message linked with a mobile site to 10 people of your list and then do the same with the second text message linked with a different mobile site. You can then look at the Reports & Statistics available as it will show you detailed information about the text messages sent and users on your site, such as which text message resulted in more clicks or which mobile site had more time spent on it. Once you have found out, you could then send the most popular text message and mobile site to the rest of your subscribers.

• Improve Your SMS
As you will be limited to 160 characters per SMS credit, it can sometimes be hard to fit all your content in. You will need to make sure that the message given to your recipients will encourage them to continue reading or to click a link to your mobile site. Make sure you provide the important information to your recipients using as few words as possible. Always have a simple but effective heading to the text message such as Events, Win or New Launches that will make the reader want to find out more. Remember the Mobile Site is free and you can have as many pages as you want, so keep the descriptive content for your custom Mobile Site.

As most readers will be on the go they want limited and precise text that will give them the information they need, so keep your text messages as short and to the point.
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Making the Most of the Preview Pane

Posted by Unknown at 10:05 am Labels: , , , , ,
Not only is it important to make sure that the subject line will entice people to open your newsletter but most people forget that the preview pane plays a big part in the first glance of your email. In most email clients the preview pane will show the top section of your email which is why it so important to get the design right.

It is essential to make sure that every potential way of enticing the recipient to open your newsletter is covered. As the preview pane can help to sway someone’s decision to open your email it is imperative to make sure your design instantly draws your recipient’s interest. Here are some tips on how to make sure the first impression of your newsletter through the preview screen is a success:

•    Content Layout: Ensure you place your important content at the top of your newsletter as that will be the content the recipient will see first. It needs to be simple but effective and tell the user exactly what your newsletter is about.

•    Branding: As the preview pane will often cut the bottom section of your newsletter off it is important to make sure that you have clear branding at the top of your newsletter. This will reassure the recipient that the newsletter was sent by you, giving them more reassurance to open the newsletter. You can make sure that your branding is seen by embedding the images in your emails before you send them. That way the recipient will instantly see the images in your newsletter without the need to press anything, which will ensure your brand logo is seen.

•    Edit Email Snippet:  A new feature to GraphicMail is the email snippet, this will be reflected at the top of your newsletter and more importantly show in the email client with the subject line. It is a very effective way to make the most of the space you have to entice the recipient to open your email up fully (the Email Snippet can be found in Advanced Options under the heading Newsletter >> Edit & Manage).
As you can see it will display your snippet alongside the subject line ensuring the important information is displayed. Not only will this increase your chances of enticing the recipient but it will also allow you to display the text exactly how you would like such as; all capital letters, using explanation marks and even pound signs without it affecting your spam score rating.


Having your email placed in the recipient’s inbox sometimes isn’t enough, but when using the information presented above you can now do all you can to grab the recipient’s attention and persuade them to open and read your email fully. Why not give it a go and watch your open rates increase. 

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