So you thought GraphicMail was all about bulk email messages?
Well,
think again! Your campaigns can now be send to a segmented list. Our
new subscriber segmentation tool is fresh from the GraphicMail lab and
allows you to target a segmented group of clients who fit one or more
specific profiles. This means that you can send to, for example, only
divorced men who love motor Racing and are aged between 28 and 38 years
old. All that you need to do is to setup your subscription form to
capture the relevant information, or send out a survey to which requests
them to complete all the details. It’s useful to remember that some
people change habits and hobbies like others change their socks, so make
sure that you spring clean your segmented list on a fairly regular
basis. Learn
how relevancy drives better responses plus the various different ways
you can split up your email list to ensure that you hit your target much
more often.
Segmentation
is simple with GraphicMail. You profile your subscribers and group
them together according to their various common denominators (how you
profile them is up to you). By using our ‘subscriber segmentation’ tool
you can create as many segments as you wish and also save each one as
you wish. You can then use them across one or more mailing lists. The
Graphicmail application gives you the opportunity to create a highly
targeted and effective email advertising campaign which will be of great
benefit to your email marketing efforts in the longer term.
So, what are you waiting for?
Sign up for a free trial account and check it out - or sign in to your GraphicMail account.
Need some email marketing pazazz? Our support team will help you with a smile.
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