Thursday, 2 August 2012
New Social Subscribe Now Available!
Labels:
data collection
,
facebook
,
interface changes
,
New GraphicMail Features/Enhancements
,
social widgets
,
socialmedia
,
subscription form
,
twitter
Your potential subscribers can now sign up to your subscription forms via Facebook, Twitter and other social accounts.
We have now made it even easier for your recipients to sign up to your subscription forms. With the new social subscribe option your potential subscribers can sign up using their social network accounts.
What are the benefits to your subscribers?
- Faster Sign Up: No longer will your subscribers need to fill in the all of your textboxes, all of the information they allow will instantly be placed in the appropriate textbox for them.
- Control Of Information: As much information as they allow will be passed across.
What are the benefits to you?
- Faster Sign Up: It will take less time for your subscribers to signup which will make it more likely for them to do so.
- Accurate Information: As they will sign up using a social network login, the information brought across will be accurate.
- Detailed Information: As the system will pass the information for you, you are likely to gather a lot more data about your new subscribers such as gender, location, interests.
- Target Your Audience: You can better target your audience by using the data gathered, such as you may want to send location-based emails. With the data gathered you can easily segment yoru mailing list into groups using segmentation feature.
- Personalise Your Emails: You can now insert personalisation into your emails.
- Reduced Hard Bounces: As the information will be accurate the email addresses used will be correct so you will no longer have as many bounced emails.
- Increased Action: As the emails are being sent to the correct email addresses, it is then down to you to use the additional information gathered to ensure the emails being delivered are of ones the recipients expect.
Want to know how it works?
View our quick video to see how it works (remember there will also be a help guide within the Knowledge Base for you).
To
watch this video click
here
This
is now available in your account so what are you waiting for? Add it to your subscription forms and watch your mailing lists grow!
Wednesday, 1 August 2012
Multiple Subscription Forms Now Available
Labels:
data collection
,
mailing lists
,
New GraphicMail Features/Enhancements
,
subscription
,
subscription form
Have you ever wanted to create multiple custom subscription forms so you can tailor them to your different campaigns?
Well now you can!
When you go to the subscription form tab in the GraphicMail account you will now see a forth option appear in the list, named: "Create multiple embed forms", which will give you access to this feature.
(Note: None of our existing options for sub form creation have been replaced - this is just an extra one.)
Well now you can!
When you go to the subscription form tab in the GraphicMail account you will now see a forth option appear in the list, named: "Create multiple embed forms", which will give you access to this feature.
(Note: None of our existing options for sub form creation have been replaced - this is just an extra one.)
How can this benefit you?
By using multiple subscription forms on your website you can capture the exact data needed for a particular campaign.
For example: You may be running two different campaigns, in one of them you just need people’s name and email address such as for a monthly newsletter. However in the other campaign you may need additional information such as their geographic information as you may want to send them location-based offers. By providing 2 separate subscription forms you can make sure only the relevant information is requested on your form.
For example: You may be running two different campaigns, in one of them you just need people’s name and email address such as for a monthly newsletter. However in the other campaign you may need additional information such as their geographic information as you may want to send them location-based offers. By providing 2 separate subscription forms you can make sure only the relevant information is requested on your form.
If you just have one
subscription form for everything then you are immediately at risk of putting
subscribers off as they would need to fill in more details that may not be essential for all of your campaigns.
The better solution is to include multiple subscription forms on your website to ensure only the required information is collected.
With GraphicMail’s multiple sub form generator you can now provide the most appropriate sign up form to your customers.
We’re still in the process of developing this feature more fully though to make it super easy, so if you want to start using it already there are a few technical issues to keep in mind for now.
The first thing you should do after generating a new form is to check if you’ve got datasets set up to capture all the information that you’re asking for, and then create whatever ones you don’t have yet.
Secondly, since we’re still laying the groundwork to make this tool more helpful, GraphicMail will not quite yet be hosting all the various sub forms on our domain. So, for the moment, this sweet little extra will mainly be practical for more advanced users - such as webmasters or other tech-savvy folk.
Why not give it a go and see how quickly it improves your mailing lists?
The better solution is to include multiple subscription forms on your website to ensure only the required information is collected.
With GraphicMail’s multiple sub form generator you can now provide the most appropriate sign up form to your customers.
We’re still in the process of developing this feature more fully though to make it super easy, so if you want to start using it already there are a few technical issues to keep in mind for now.
The first thing you should do after generating a new form is to check if you’ve got datasets set up to capture all the information that you’re asking for, and then create whatever ones you don’t have yet.
Secondly, since we’re still laying the groundwork to make this tool more helpful, GraphicMail will not quite yet be hosting all the various sub forms on our domain. So, for the moment, this sweet little extra will mainly be practical for more advanced users - such as webmasters or other tech-savvy folk.
Why not give it a go and see how quickly it improves your mailing lists?
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