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Friday, 26 March 2010

A/B testing empowers your marketing strategy

Posted by Unknown at 12:02 pm Labels: a/b testing , advice , Best Practice , email marketing , graphicmail features , reporting , segmentation
Everyone tells us that using Graphicmail is as easy as ABC – well here’s another slant on that …… it’s called A / B testing. It’s here to help remove most of the guesswork out of “What to say, what to send “ and to get you some feedback BEFORE you send – how’s that for a great feature ??

Before A / B testing you had to send out your mailing, then check your reports & statistics in order to analyse how the opens/ click throughs compared with previous sends so you could work at improving your next mailout. After all, your newsletters are all designed using a similar template layout aren’t they? Well you now have a friend in Graphicmail = the split test feature

A/B split testing has been developed to help you to assess which strategies and techniques work best for your
email marketing campaigns, which, roughly translated, means that you can now test what your subscribers like best.

It works like this; you draw up different variations of your newsletter, then you send each of these different newsletters to separate percentages of your contacts.  This allows you to see how each of those percentages reacted to the different newsletters. You can then select the one that worked the best and send that particular newsletter to the remaining subscribers in that list.

So, A/B split testing gives you two options:  The first one allows you to select 5 newsletters to compare – maybe they have the same content, but each having a different image or subtle changes in the layout/design or content.  (You don’t need 5 different newsletters in fact, you can just do a couple if you prefer.)  You can, as an alternative, test up to 5 different subject lines for the same newsletter – using different tones or varying the length.


So, if you choose to send the test to 10 % of your mailing list and you want to compare 2 newsletters, then 5 % will receive Newsletter-A and 5 % will receive Newsletter-B.  When you’ve checked which one was most effective/successful, that’s when you send the ‘winning’ newsletter to the remaining 90% of your mailing list and, as the system keeps note of those who received which version of the test, nobody receives your newsletter twice!

Wondering how to assess which one worked the best? 
It’s really easy, and it’s also your choice!  You decide what is most important to you and to your business:  You just check how many recipients clicked to open your newsletter, or how many clicked the link to your website.  The A/B split test automatically assesses according to your settings and you receive a report showing the statistics and the status of your send.

There are no restrictions, you can use A/B split testing as often as you like, in fact, the more you use it to test and improve, the better will be the results of your campaigns, increasing the likelihood that you will stay on top of subscriber trends.  The more, the merrier!
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Thursday, 25 March 2010

New Easter themed templates added today!

Posted by Unknown at 12:18 pm Labels: Email Design , free templates , graphicmail features , newsletter
Easter is always a colourful and happy time, Spring is in the air and children start hunting for eggs. Instead of making you hunt, we’ve openly added a seasonal treat into your templates library - 6 shiny new templates for you to chose from
 

Use these as yet another opportunity to impress your clients with a festive, yet professional, newsletter.

Good luck with all your Springtime promotions and sends!
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GraphicMail exhibiting at InternetWorld 2010

Posted by Unknown at 12:17 pm Labels: email marketing industry , exhibiting , exhibiton , internet world , marketing industry , promotion


From 27th - 29th April inclusive GraphicMail will be exhibiting for it's 3rd year at InternetWorld


Internet World is Europe's longest running, best attended and biggest annual event for digital marketing and online business. 

Now in its 18th year, it is the only event that brings you everything you need to formulate and implement your online strategy, from digital marketing to ecommerce, content management to hosting. It showcases the UK’s leading suppliers, delivers Europe’s biggest free education programme and brings together Europe’s largest collection of visionary individuals from marketing, IT, digital, ecommerce and agencies.

Find out more about Internet World
If you are in and around London Earl's Court 2 during these dates come in and see us. Not only are we the main sponsor for the online and offline show guide we will also be premiering our brand new and exciting exhibition stand layout which has been designed to reflect GraphicMail's versatility and constant development.

If you are unable to see us, don't worry we'll keep you posted on Twitter, Facebook and our Blog and upload some of the images of the stand and exhibition once we return.

If you are in the area and would like to talk to us about something specific, your wants or requirements or even an idea for some custom development please let us know when you will be visiting and we'll try to make some time (and room) on the stand for you
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Wednesday, 24 March 2010

Ultimate Segmentation for pinpoint targetting of prospects

Posted by Unknown at 12:20 pm Labels: bulk , data collection , differentiate , email marketing , graphicmail features , segmentation
No doubt you’ve been waiting for this – a further improvement to the Graphicmail email newsletter software – in fact, not one! but TWO great new additions to the Subscriber Segmentation feature- so now, when you’re using numerical values, you can select either the “greater than” or the “less than” option.  

Really handy if you want to capture all of your subscribers who are, for instance, over 21 or over 40 or, perhaps all subscribers who are less than 65.
Maybe a small addition – but it offers great potential – give it some thought !
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