Friday, 5 April 2013

Have you set up a subscription form?

Posted by Unknown at 2:00 pm Labels: , , , ,
Convincing subscribers to sign up to your newsletter isn’t always the easiest thing to do, but a simple subscription form can make a huge difference. GraphicMail makes it easy for you to create, edit and display a subscription form on your website or blog. You can choose to add a quick subscribe button, embed an entire form, or take it one step further and go social.

 To get started, click on 'Subscription Form' in the left navigation menu, and select  'Setup Form' from the options.

GM Tip: Social Share

Consider giving your subscribers the opportunity to sign up for your messages through Facebook or Twitter with our Social Share tool. This can make it easier for users who dislike creating multiple logins and passwords.




For step by step help with setting up a subscription form, take a look at the following tutorial video or head over to the help center.
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Thursday, 4 April 2013

View reports to track your campaign

Posted by Unknown at 1:00 pm Labels: , , ,
Once you have created your newsletter and sent your message, view reports on open rates, click through rates, and share rates from your campaign.

Our reporting tools make it easy to decipher key performance indicators in your campaign, and then use these insights to improve on future sends. Get started by clicking 'Reports' and 'On sends'.


The reports dashboard shows you all the most important categories that help you gauge the success of your send. Here you can see how many of your mails were delivered, how many of them bounced, how many were opened, and how your subscribers clicked through them. You can even compare your results to your industry's benchmarks for email marketing campaigns.

GraphicMail’s reporting tools even tell you:

• Where in the world people open your mail
• When they read and engage with your message
• What operating system and browser they used

This information is perfect for further segmenting of your subscribers and building clearer demographic stats for your future marketing communications.

For step by step help on how to read your reports, check out this video from our GraphicMail help center.
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Wednesday, 3 April 2013

Successful campaigners always test first

Posted by Unknown at 2:00 pm Labels: , , , ,
If you would like to double check how your newsletter will send, send a quicktest email before launching the rest of your campaign.

After creating a newsletter, click on ‘Sending’ in the left navigation menu, and click ‘Send a test.’ Follow the on-screen instructions to send your free test.


GM Tip: take advantage of GraphicMail’s Inbox Preview tool to see how the newsletter will look in popular email providers, such as Outlook, Gmail, AOL, and more. Just click ‘Inbox Preview’ under Advanced mail features.

While we’re on the subject of testing, be sure to check out our A/B spilt testing feature. This is a great way to optimize your email marketing efforts and gather valuable insight into your customers preferences.

For step by step instructions, please see our help center guide
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Tuesday, 2 April 2013

Create Your Address Book

Posted by Unknown at 3:35 pm Labels: , , ,
A strong subscriber base of engaged readers is key to email marketing success. Start building your empire today by adding contacts to your address book. GraphicMail's contact management system is flexible and can retrieve your address data from several sources.

Here’s a quick explanation of the various ways you can upload contacts to your GM account address book:



Lists & Contacts > Manage your contacts

Click the "+" symbol the left-hand list column, and give your new list a name. Then click the "+" symbol again in the right-hand addressee column to manually add profile information to your dataset.

Lists & Contacts > Import your contacts:


• Add by copy and paste or typing
• Import from file using xls or csv
• Import from online email accounts such as Gmail, Yahoo, etc.
• Sync your cloud applications with GraphicMail: OneSaas connects cloud apps and synchronizes the data - so it connects your GraphicMail app with any of 50 cloud apps like CRM, CMS, eventing and financial apps and more.

Lists & Contacts > List clean tool

GM Tip: use our List Clean tool to remove faulty and duplicate email addresses from your lists. And follow other list building best practices to amass a healthy subscriber base, such as opt in subscription forms and using report metrics to deliver the right content to your subscribers at the right time.

GM Tip: use an opt-in subscription form
GM Tip: gather insight from report metrics

For step by step tips on how to upload and edit contacts check out our help center files and videos within your GraphicMail account.
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Becoming An Email Marketer

Posted by Unknown at 11:19 am Labels: , , , , , , ,
Email marketing can seem like a big task to undertake but by using an Email Service Provider such as ourselves we take a load off your shoulders. We have outlined the basics that you should be aware of when you first start:
  • Use a Template – We provide over 400 templates which you can use by adding your own text and images into them. The reason we suggest you use a template is because all email clients and devices have their own way to interpret emails. By using a template you can be confident that it will display correctly regardless of the email client or device your subscribers are using.
  • Clear Calls To Action – Display clear calls-to-action within your emails, if you want your subscribers to click on a link/image or share your email then make it obvious to them.
  • Advanced Features - We provide numerous advanced features which can make email marketing a breeze. If you are not fully aware of them then join our live webinars so you know what features you should be using.
  • Provide An Option To Subscribe – It's important to give all recipients an option to sign up to receive your emails as your subscribers might share your email with friends or on social network sites. We provide a subscription form which can be added onto your website or Facebook, alternatively you can add a subscribe option within the footer of the emails you are sending out.
  • Use Reports & Statistics – We provide very detailed reports & statistics which allow you to analyse your campaigns. Within the reports & statistics you can see when your subscribers are taking action within your emails to determine the best time to send. You can also create new mailing lists of those that are taking action with your emails such as if they open, click a link or even share your email. 
For more tips you can view our full Becoming An Email Marketing White Paper which will turn you from an email marketing novice into a pro. 

To download it simply click here or click on the image below:
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Monday, 1 April 2013

Create Your Newsletter

Posted by Unknown at 1:25 pm Labels: , ,
Get started creating stunning email newsletters with GraphicMail. We have tons of pre-designed email templates to choose from, and you can upload your own layout to design a custom look. We make it easy to add personalization to your email messages with merge tags.

Creating a newsletter is as easy as 1-2-3!
1. Create a newsletter
2. Add content & edit
3. Prep for sending

Step 1: Create a fresh newsletter
After logging into your account, start by clicking Newsletters in the left navigation menu and then selecting one of the three Create options:



Newsletters > Create from Template
Whatever the occasion, we have a template for it! Check out our template categories for stylish ready-made designs to launch your campaign. Just give your template a name to get started.

Newsletters > Import from File
Upload your own design to our newsletter and begin adding content right away, or you can edit your design further within the editor. Upload your word, text, or HTML files, or link to the appropriate URL.

Newsletters > Upload from Blog
Click ‘create new’ to fetch the design style from a blog or any RSS feed and replicate the same style in a ready-to-send email template. Just input your feed's URL and our design editor will do the rest.

Step 2: Add content to your newsletter
Give the newsletter editor a spin by adding content to your message or editing various design aspects. For step by step tips on how to edit and personalise newsletters, please refer to the tutorial video guides in the help center or consider taking part in one of our free How-to-get-started webinars.

Video tutorial guides for editor tools and features
Personalise your emails with subscriber tags and subscription links
Edit and manage your newsletters

GM TIP #1: Keep your designs and layout simple. They are easier to send, open, and read for your subscribers.

GM TIP #2: Maintain a healthy balance of text versus images in your newsletters. Keep in mind though that your images might not always render perfectly for all email clients, so it is important to preview your emails on popular email platforms.

Step 3: Prep for sending
GraphicMail offers several pre-send check tools to ensure everything is in order prior to sending. Please visit the following introductory guides for checking your spam score, previewing your message, and setting up A/B split tests.
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