Friday, 12 April 2013
Add a mobile site to your campaign for higher conversion rates
Labels:
mobile
,
mobile marketing
,
mobile site
,
sms
,
sms marketing
,
tips
Mobile device use continues to increase around the globe while also becoming more flexible as a marketing communication channel. GraphicMail gives you valuable mobile marketing tools, such as our mobile mini site.
Open the 'SMS/Mobile' tab in the GraphicMail account dashboard, and select 'Create Site' to begin your mini mobile adventure:
For step by step help with setting up your mobile site, see our help center for our interactive Mobile Editor usermanual.
GM Tip: Provide an automatically shortened link to your mobile site in your text message campaign, and watch your open rates soar. Your subscribers will find a beautifully designed site with content and images optimized for mobile displays.
GM Tip: Take our mobile marketing for a spin with the offering of an instant redeem coupon. All you have to do is send out the link and customers can access the coupon right on their mobile device. Instant redeem, no mess, no fuss—and no paper wasted means happy trees!
What do you use your mini mobile site for? An event, your business profile, a sales catalogue? Comment below.
Read More
Open the 'SMS/Mobile' tab in the GraphicMail account dashboard, and select 'Create Site' to begin your mini mobile adventure:
For step by step help with setting up your mobile site, see our help center for our interactive Mobile Editor usermanual.
GM Tip: Provide an automatically shortened link to your mobile site in your text message campaign, and watch your open rates soar. Your subscribers will find a beautifully designed site with content and images optimized for mobile displays.
GM Tip: Take our mobile marketing for a spin with the offering of an instant redeem coupon. All you have to do is send out the link and customers can access the coupon right on their mobile device. Instant redeem, no mess, no fuss—and no paper wasted means happy trees!
What do you use your mini mobile site for? An event, your business profile, a sales catalogue? Comment below.
Thursday, 11 April 2013
Add SMS marketing to your campaign for higher open rates
Labels:
mobile
,
sms section
,
tips
Mobile device use is continuing to rise in popularity, and GraphicMail has the mobile marketing tools to stay ahead of the curve. SMS marketing is a powerful and to-the-point means of marketing to an always-on consumer. In fact, according to Hubspot.com, 90% of all text messages are read within 3 minutes of receiving.
To begin, click on the 'Mobile/SMS' tab at the top of the dashboard and select 'SMS/Text Messages' from the left navigation menu.
It is easy to share content on mobile devices with your subscribers through GraphicMail’s free mobile site. You can grow an opt-in mobile list, set up quick competitions, or send out event updates.
Have you sent bulk text messages to your clients before? Tell us your story with a comment below. Or have any fresh ideas? Comment below!
Read More
To begin, click on the 'Mobile/SMS' tab at the top of the dashboard and select 'SMS/Text Messages' from the left navigation menu.
It is easy to share content on mobile devices with your subscribers through GraphicMail’s free mobile site. You can grow an opt-in mobile list, set up quick competitions, or send out event updates.
Have you sent bulk text messages to your clients before? Tell us your story with a comment below. Or have any fresh ideas? Comment below!
Are You Going Mobile Yet?
Labels:
Email Design
,
email marketing
,
Email Tips
,
Inbox Preview
,
mobile design
,
Reports and Statistics
,
Smart Elements
,
White Paper
It can be daunting to think your email now needs to be compatible with the huge amount of devices and email clients out there. However as more and more people are viewing emails on the go it makes the rewards for making those changes very apparent.
According to econsultancy “A survey from Nielsen found that 68% of UK consumers had used their mobiles to check emails in the previous 30 days”.
Do you know how many of your subscribers are viewing your emails on their mobile?
If not then what are you waiting for? You can find out how many of them are viewing your email on devices by clicking on Reports & Statistics >> View by Send, "Opened" and then click on “List”. That will then display a list view of all the subscribers that opened your email and explain what email client/device they were using.
If you have a high percentage of subscribers using mobiles then it may be time to make some changes to your email. You have multiple options to consider before you spend lots of hours and money on creating the perfect mobile experience.
The first step is to make sure your email works correctly on desktop email clients, once you have done that you can then start to make small changes to make it more compatible for mobiles.
So once your desktop version works as it should in most email clients, you can then introduce little changes to your design. As people viewing your email on their mobile will often be on the move there are some design points that you need to consider.
Design
We offer different templates which are suitable for mobile devices so take a look around as we have over 400 free templates for you to choose from. However if you want to adapt your current template with simple changes then here are some things you can do:
Testing
Don't forget to test, test and test again! If your email looks great in one email client it doesn't mean it will in the others so it is best to check in all and of course include mobile devices.
We have an inbox preview tool which displays over 14 different email clients ranging from applemail, gmail to outlook and more importantly iPhones. If you have a paying account then you can create as many tests as you would like completely free of charge, so don’t wait around, see how compatible your email is.
Once you have made the above changes to your standard email it should now be easier to read on mobiles making it a more enjoyable experience for your subscribers. With those changes in place, remember to check your results within the Reports & Statistics to see how your subscribers reacted to the changes in your email design.
Is the above not enough?
If you would like more design tips & coding advice to help you create your email then just click here to download our "Creating An Email Campaign" White Paper. All we ask is that you Like our Facebook Fan page, by doing that you will gain access to our “Creating An Email Campaign” and 3 other new White Papers.
Don’t forget to leave a comment below if you have any tips of your own that you would like to share.
Read More
Do you know how many of your subscribers are viewing your emails on their mobile?
If not then what are you waiting for? You can find out how many of them are viewing your email on devices by clicking on Reports & Statistics >> View by Send, "Opened" and then click on “List”. That will then display a list view of all the subscribers that opened your email and explain what email client/device they were using.
If you have a high percentage of subscribers using mobiles then it may be time to make some changes to your email. You have multiple options to consider before you spend lots of hours and money on creating the perfect mobile experience.
The first step is to make sure your email works correctly on desktop email clients, once you have done that you can then start to make small changes to make it more compatible for mobiles.
Design
We offer different templates which are suitable for mobile devices so take a look around as we have over 400 free templates for you to choose from. However if you want to adapt your current template with simple changes then here are some things you can do:
- Single Column Layout - Keep the design to one column as mobile devices will be able to scale it to fit the screen.
- Headings - Provide clear headings which stand out so the recipients can scan read it to understand the main points of your email within seconds.
- Call-To-Actions - It is best to use buttons for these as they will be a lot easier to click when using devices. View the SmartElements in our latest editor as we provide hundreds for you to choose from.
- Limit Content - As mobile devices have small screens you need to limit the text shown. Reduce the amount you have on display and include "read more" links. By doing this you will reduce the clutter and increase your understanding of what your subscribers are interested in as you can view the clicked statistics later.
Testing
Don't forget to test, test and test again! If your email looks great in one email client it doesn't mean it will in the others so it is best to check in all and of course include mobile devices.
We have an inbox preview tool which displays over 14 different email clients ranging from applemail, gmail to outlook and more importantly iPhones. If you have a paying account then you can create as many tests as you would like completely free of charge, so don’t wait around, see how compatible your email is.
Once you have made the above changes to your standard email it should now be easier to read on mobiles making it a more enjoyable experience for your subscribers. With those changes in place, remember to check your results within the Reports & Statistics to see how your subscribers reacted to the changes in your email design.
If you would like more design tips & coding advice to help you create your email then just click here to download our "Creating An Email Campaign" White Paper. All we ask is that you Like our Facebook Fan page, by doing that you will gain access to our “Creating An Email Campaign” and 3 other new White Papers.
Don’t forget to leave a comment below if you have any tips of your own that you would like to share.
Go social with integrated social share publishing
Labels:
publish
,
Social Marketing
,
social share
,
social subscribe
,
socialmedia
,
tips
According to Nielsen.com, around 46% of people rely on social media before deciding to buy anything. In today's email marketing world, it is more important than ever to integrate your campaigns with social media sharing to maximize the reach of your message. GraphicMail gives you a complete social media tool kit for getting your message to go viral on social networks.
To begin, click 'Social Share' in the left navigation menu under 'Social Publishing' option:
From here, you can enjoy the following features:
• Add social media share and Facebook LIKE buttons to your emails
• Get new subscribers via a form that makes it easy for people to sign up with their Facebook, Twitter and other social accounts
• Tweet instantly from your GraphicMail dashboard or send a quick Facebook status update
GM Tip: Just like your email campaigns, tracking and analyzing data is critical for ongoing success. Our social reports tool gives you deductive, accurate feedback through social metrics.
Do you have a Facebook page for our business? How does that work for you. Leave your comment below.
For more info on our social share tools, check out this tutorial video or head over to the help center for more information.
Read More
To begin, click 'Social Share' in the left navigation menu under 'Social Publishing' option:
From here, you can enjoy the following features:
• Add social media share and Facebook LIKE buttons to your emails
• Get new subscribers via a form that makes it easy for people to sign up with their Facebook, Twitter and other social accounts
• Tweet instantly from your GraphicMail dashboard or send a quick Facebook status update
Do you have a Facebook page for our business? How does that work for you. Leave your comment below.
For more info on our social share tools, check out this tutorial video or head over to the help center for more information.
Wednesday, 10 April 2013
Segment your lists for targeted messages
Labels:
data
,
mailing lists
,
segmentation
,
targeting
,
tips
One of email marketing’s most valuable tools is segmentation: with lists segmented by subscriber characteristics like age, gender, past purchase behavior and even location, you can create and send content that relates directly to those you’re looking to connect with.
To get started, click on ‘Segmentation’ at the bottom of the left-hand list column on the ‘Manage Contacts’ dashboard page.
GraphicMail helps you collect information to segment your lists through your web subscription form, data appending via Rapleaf, and OneSaas integrations, allowing you to integrate your CRM applications with your GraphicMail data.
GM Tip: Not opening an email says as much about you as opening it and once you now who and when your emails weren’t opened you can try a different approach. Make sure to keep track of non-active subscribers and remove them from your list when appropriate.
For more information on list segmentation, check out our help centre in your account.
Read More
To get started, click on ‘Segmentation’ at the bottom of the left-hand list column on the ‘Manage Contacts’ dashboard page.
GraphicMail helps you collect information to segment your lists through your web subscription form, data appending via Rapleaf, and OneSaas integrations, allowing you to integrate your CRM applications with your GraphicMail data.
GM Tip: Not opening an email says as much about you as opening it and once you now who and when your emails weren’t opened you can try a different approach. Make sure to keep track of non-active subscribers and remove them from your list when appropriate.
For more information on list segmentation, check out our help centre in your account.
Tuesday, 9 April 2013
What does my newsletter look like in different inboxes?
Labels:
click through rate
,
Inbox Preview
,
open rate
,
testing
,
tips
You can use GraphicMail’s Inbox Preview tool before sending your message to see how your newsletter will look in popular email providers, such as Outlook, Gmail, AOL, and more.
Just click ‘Inbox Preview’ under 'Advanced Sending Options':
GM Advice: Ensuring your messages are readable by any and all of your subscribers helps to improve your click through rate.
For more detailed overview, check out our tutorial videos in the help center. Also, let us know what you think of inbox preview.
Read More
Just click ‘Inbox Preview’ under 'Advanced Sending Options':
GM Advice: Ensuring your messages are readable by any and all of your subscribers helps to improve your click through rate.
For more detailed overview, check out our tutorial videos in the help center. Also, let us know what you think of inbox preview.
Monday, 8 April 2013
Screen your message for spam
Labels:
spam
,
spam checker
,
spam score
,
tips
Whether your meant it or not, spam messages are not appreciated by recipients, including your subscribers. We know you would never spam anyone, but in case your email comes close with some words or formatting styles which may be confused for spam, we have a nifty spam checker to screen your message before sending. That way, you'll know it's safe to send without worry.
Our spam checker identifies any suspicious formatting or overused offer words, such as “100% FREE”, “No fees”, “click here”, or “risk free" that would cause a message to be flagged as spam. As long as your message receives a score below 5.0, you’re unlikely to be considered spam.
Just click 'check spam score' before sending your message.
GM Tip #1: Make sure that what you say in your subject line relates to the rest of your mail. Don't surprise your readers with unexpected content.
GM Tip #2: Fullfill the expectations you set at signup. Don’t send more content than you advertise, or you may end up flagged as spam.
GM tip #3: Keep your content relevant to the reader and you will reduce the liklihood they will perceive it as spam. Segementing your lists can help!
For more tips, visit our help center or check our this very informative infographic on Spam:
Read More
Our spam checker identifies any suspicious formatting or overused offer words, such as “100% FREE”, “No fees”, “click here”, or “risk free" that would cause a message to be flagged as spam. As long as your message receives a score below 5.0, you’re unlikely to be considered spam.
Just click 'check spam score' before sending your message.
GM Tip #2: Fullfill the expectations you set at signup. Don’t send more content than you advertise, or you may end up flagged as spam.
GM tip #3: Keep your content relevant to the reader and you will reduce the liklihood they will perceive it as spam. Segementing your lists can help!
For more tips, visit our help center or check our this very informative infographic on Spam:
Gain Access To 4 Free White Papers
Labels:
Best Practice
,
click through rate
,
Email Design
,
facebook
,
Facebook 'Like'
,
Giveaway
,
open rate
,
subject line
,
White Paper
Exclusive To Facebook Fans
Become a Facebook Fan to gain access to our 4 FREE White Papers, we have covered all of the marketing troubles you will come up against.Once you LIKE our Facebook page you will gain access to all 4 white papers as shown below:
- Becoming An Email Marketer - We start right at the beginning so all you need to know about becoming an email marketer is covered within this free white paper.
- Creating An Email Campaign - We cover all there is to know about creating an email. From simple design tips, coding tricks and designing for mobiles so you can make sure your email is compatible regardless of what email client or device your subscribers are using.
- Importance Of Your Subject Line - We explain how important your subject line can be and how you can make the most from it.
- Increase Your Open and Click Rate - We will explain how you can increase your open and click rate using simply and easy tips.
LIKE OUR FACEBOOK FAN PAGE AND YOU WILL IMMEDIATELY GAIN ACCESS TO ALL OF THE WHITE PAPERS BELOW!
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