Friday, 31 January 2014

Benefits of Responsive Email Design

Posted by Unknown at 4:11 pm Labels: , , , , ,
According to Litmus, 51% of emails are opened on mobile devices and this is expected to get higher day after day. This figure leaves us with an important task: encourage the creation of suitable email marketing campaigns for mobile devices.

Over the last two years and specially the last 6 months, responsive emails have increased. The responsive email design responds to the way the emails are displayed in order to look different depending on the device used. The importance of this is born in the evolution of technology that makes you innovate and create new content adapted to the latest devices.

You need to attract your recipients in order for them to continue reading your emails. Therefore you need to re-design it to make it a good experience for those on a mobile. People live in a dynamic society and don’t have time to read long emails so for this the reason you should concentrate your efforts on responsive designs, minimum content and most of all the call-to-action especially during promotions and offers.

Before you send out your campaign, you need to keep in mind that your email is likely to only be opened in one device as the figures show that only 3% of emails are opened in more than one device. This means you only have one chance to catch your recipient’s attention and as more and more people are opening emails on their mobiles responsive emails can help you to do this.

In conclusion, responsive emails adapt to the size of the screen so your content and images will display appropriately. If a lot of your clients are viewing your emails on their mobiles then responsive email design will help your company stay ahead of the trend. You can easily find out what your subscribers are using when they open your email with the Reports & Statistics section of your account.

Step forward and put your efforts to the mobile devices! For some great resources to help you create Responsive Emails click here.

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