Friday, 21 February 2014
GraphicMail's Advanced Features
Labels:
a/b testing
,
advanced features
,
autoresponders
,
dataset
,
email marketing
,
embed images
,
GraphicMail
,
graphicmail features
,
import newsletter
,
Inbox Preview
,
microsite
,
segmentation
,
social share
,
triggered
We are always trying to improve our system so your experience with GraphicMail is as easy and enjoyable as possible. That is why we have provided our GraphicMail users with features that will be a great benefit to them while developing their email marketing campaign.
We have a range of advanced features that will be useful to anyone working with email marketing:
- The Inbox Preview tool allows you to view how your email will look within 14 different email clients. This gives you the chance to make all the relevant changes you need, to ensure the newsletter arrives perfectly within your recipients inbox.
- Our A/B Testing feature gives you the option to send a split test to a specific percentage of your mailing list. Using this feature you will be able to test which subject line or content your email gets the best response. The winning test will then be sent to the remaining section of your mailing list.
- Google Analytics will let you monitor your site traffic. You will be able to track how many visitors where directed to your site from your email campaign.
-With our Autoresponders you can set a specific time and date in the future that you would like your email to be delivered and it will then automatically be sent for you.
- The Social Share tool will allow you to connect to your social media accounts from within in your GraphicMail account. Letting you select the newsletters you would like to share and which of your social media account you would like to share them with.
- Our Microsite feature is an online archive of all your newsletters where your subscribers can view your newsletters at any point within their browser.
- RSS (Real Simple Syndication) feeds provide a list of content, a description, and a link to the website with the full article. You can also set this up so the system takes the information from the RSS feed and sends it to your mailing list.
- The Segmentation tool allows you to target a segmented group of clients who fit a specific profile. For example, only people aged between 18-25 and are living in Manchester. A list would be created with only that specific audience and this will allow you to focus your communication in order to be more successful.
- Our Triggered Emails you will be able to set up an automated email at a specific time and date to be sent to your subscribers when they open your first email as a follow up email. You can also send them another with further information with regards to a link they clicked on.
- With Embed Images you can embed the images in your newsletter so they display immediately when your recipients opens the email.
- Import Newsletter if you have already created your email outside of GraphicMail, we provided the option to upload your own newsletter into your GraphicMail account. You can upload via a word document, HTML or text, URL, zipped file just at the click of a button.
- Create from blog this feature helps you to easily publish any feed, incuding your blog, to a newsletter and send it to your readers on a scheduled basis.
- Our Datasets feature allows you to store more detailed information on all of your subscribers such as First name, Surname and Company. You can then use this information to add personalisation to your newsletters.
Read More
We have a range of advanced features that will be useful to anyone working with email marketing:
- The Inbox Preview tool allows you to view how your email will look within 14 different email clients. This gives you the chance to make all the relevant changes you need, to ensure the newsletter arrives perfectly within your recipients inbox.
- Our A/B Testing feature gives you the option to send a split test to a specific percentage of your mailing list. Using this feature you will be able to test which subject line or content your email gets the best response. The winning test will then be sent to the remaining section of your mailing list.
- Google Analytics will let you monitor your site traffic. You will be able to track how many visitors where directed to your site from your email campaign.
-With our Autoresponders you can set a specific time and date in the future that you would like your email to be delivered and it will then automatically be sent for you.
- The Social Share tool will allow you to connect to your social media accounts from within in your GraphicMail account. Letting you select the newsletters you would like to share and which of your social media account you would like to share them with.
- Our Microsite feature is an online archive of all your newsletters where your subscribers can view your newsletters at any point within their browser.
- RSS (Real Simple Syndication) feeds provide a list of content, a description, and a link to the website with the full article. You can also set this up so the system takes the information from the RSS feed and sends it to your mailing list.
- The Segmentation tool allows you to target a segmented group of clients who fit a specific profile. For example, only people aged between 18-25 and are living in Manchester. A list would be created with only that specific audience and this will allow you to focus your communication in order to be more successful.
- Our Triggered Emails you will be able to set up an automated email at a specific time and date to be sent to your subscribers when they open your first email as a follow up email. You can also send them another with further information with regards to a link they clicked on.
- With Embed Images you can embed the images in your newsletter so they display immediately when your recipients opens the email.
- Import Newsletter if you have already created your email outside of GraphicMail, we provided the option to upload your own newsletter into your GraphicMail account. You can upload via a word document, HTML or text, URL, zipped file just at the click of a button.
- Create from blog this feature helps you to easily publish any feed, incuding your blog, to a newsletter and send it to your readers on a scheduled basis.
- Our Datasets feature allows you to store more detailed information on all of your subscribers such as First name, Surname and Company. You can then use this information to add personalisation to your newsletters.
With your GraphicMail account you will be able to access all these advanced Features and many more!
Thursday, 20 February 2014
What is an account Blocklist and how does it work?
Labels:
advice
,
blocklist
,
complaints
,
email address
,
email marketing
,
GraphicMail
,
mailing list
,
unsubscribe
The Account Blocklist is a tool provided within your GraphicMail Account which stores email addresses you are no longer able to send to as they have either unsubscribed, made a complaint or have been added into it by you.
If you are just joining us and have a list of previous unsubscribed users then you can easily import that list into your own account blocklist. You can do this by adding the email addresses individually or uploading an Excel spreadsheet with them all. The process is similar to importing a mailing list into your account.
We also have a Global blocklist which is GraphicMail’s overall blocklist. We automatically add email addresses of users who have made a complaint as this prevents you from sending to them.
Once you have sent an email from your account this is when your account blocklist and our global blocklist will come into use.
All the actions stated above are put in place to prevent any further complaints being made against your company or brand as you will no longer be able to send emails to them. This process works as the email addresses within the account blocklist or our global blocklist are automatically removed from your chosen mailing list at the point of sending.
Of course, after sending you will be able to access a full detailed report regarding the sends you have done within your reports and statistics. This will allow you to see any email addresses that have unsubscribed from your mailing list and will automatically be added into your account blocklist.
Read More
If you are just joining us and have a list of previous unsubscribed users then you can easily import that list into your own account blocklist. You can do this by adding the email addresses individually or uploading an Excel spreadsheet with them all. The process is similar to importing a mailing list into your account.
We also have a Global blocklist which is GraphicMail’s overall blocklist. We automatically add email addresses of users who have made a complaint as this prevents you from sending to them.
Once you have sent an email from your account this is when your account blocklist and our global blocklist will come into use.
All the actions stated above are put in place to prevent any further complaints being made against your company or brand as you will no longer be able to send emails to them. This process works as the email addresses within the account blocklist or our global blocklist are automatically removed from your chosen mailing list at the point of sending.
Of course, after sending you will be able to access a full detailed report regarding the sends you have done within your reports and statistics. This will allow you to see any email addresses that have unsubscribed from your mailing list and will automatically be added into your account blocklist.
Wednesday, 19 February 2014
Essential advantages of having a consistent email header and footer
Labels:
advantages
,
advice
,
email address
,
Email Design
,
email marketing
,
footer
,
GraphicMail
,
header
,
junk
,
spam
,
unsubscribe
The email header located at the top of your newsletters, and the email footer, at the bottom, has been designed in order to provide essential information to your recipients when receiving your emails.
There are several ways to design an email header and footer, however to save you time and effort we have created a default one which can be used in all of your email marketing campaigns. To help you understand the essential advantages of having a header and footer in your newsletters we have created a list of benefits below:
Email Header:
Email Footer:
Header & Footer:
To summarize, by using an email header and footer within your emails it will provide your readers with all of the important information and options they need. These options will allow the recipients to recognise and share your brand and, most of all, allows the reader the authority to take control over what they receive.
Read More
There are several ways to design an email header and footer, however to save you time and effort we have created a default one which can be used in all of your email marketing campaigns. To help you understand the essential advantages of having a header and footer in your newsletters we have created a list of benefits below:
Email Header:
- The email header provides readers with the option to view your email in the browser. In case any issues occur with your email while in the inbox, your recipients can click on the "view in browser" link to view it in the browser. Email clients have different limitations when rending your email, however browsers have very little limitations so when viewing your email in the browser it should always display correctly.
- It shows the reader who the email was sent to and who it was sent from. This is a great benefit as it allows the reader to recognise your brand as soon as they see your email.
- It advises readers to add your email address as a contact within their address book to ensure your email is received into the inbox. This will help to ensure your email will not land within their junk mail which can prevent it from being read.
Email Footer:
- Displaying a powered by logo and the messages to state who it was sent to and who it was sent from is a good benefit as both of these will allow your recipient to recognise and remember your brand.
- Displaying “Subscribe and Forward” links is a great idea as this allows your readers to forward and share your email giving it a wider audience. As it will be sent to readers that have not subscribed, having the "subscribe" link allows those users to signup so they receive all future mailings.
- Including social sharing options will allow your recipients to share it on their own Facebook, Twitter and more. This will help your email to reach a wider audience and it can also help to grow your social networks.
Header & Footer:
- Both, our email header and footer, gives your readers the option to "unsubscribe" from emails they no longer wish to receive. This can help you in future campaigns as it will prevent complaints being made against your brand that could potentially affect your reputation. It will also ensure you are only sending to opt-in users that look forward to your emails which will increase delivery and action taken within your emails.
To summarize, by using an email header and footer within your emails it will provide your readers with all of the important information and options they need. These options will allow the recipients to recognise and share your brand and, most of all, allows the reader the authority to take control over what they receive.
Tuesday, 18 February 2014
Prevent your Newsletters from going into the Junk folder
Labels:
advice
,
email marketing
,
GraphicMail
,
inbox
,
list clean up
,
personalisation
,
recipient
,
spam
,
spam checker
,
SPF
,
subject line
,
testing
,
unsubscribe
One of the main concerns marketers have, is wondering if their emails are landing in their recipient’s inbox and or junk folder. If the email lands in the junk folder then it immediately reduces the probability of being read to as low as 5% as very few of us will check our junk folder.
In order to prevent this from happening, we have provided our best tips to help you improve your email deliverability.
1. Add your email address as a trusted sender: This will help your email land in your recipient’s inbox as it lets the email client know that you are a trusted sender. As you are noted as a trusted sender, the emails being sent from you will be trusted and therefore have a better chance of being placed into the inbox.
2. Test your email before sending: Before you launch your email marketing campaigns you need to make sure that your email displays correctly. In order to get the most from your test sends it's best to use the same send details. This means using the same from email, from name and subject line as you will be using for your actual campaign.
3. Use our spam checker tool: This is a helpful tool that will scan your emails content, code and subjectline in order to provide an overall spam score. Once the spam score has been given it will also provide helpful advice on how to reduce the score which will overall reduce the likelihood of your email being labelled as spam.
4. Check your subject line: Avoid using words like “free” or “discount” as they may be classed as spam. Using capital letters and exclamation marks are also considered as spam content.
5. Clean your list frequently: If the recipient server recognises that you send emails to “bad” email addresses, such as non-existing or disabled ones, it might decrease your sending reputation and therefore your emails will be less trustworthy. Additionally when sending to active recipients you will recieve more advantages such as reducing the cost of your sends, easier comparable results and increasing your overall delivery.
6. Reply and deal with your recipient’s complaints and unsubscribing queries as soon as possible. If you do this quickly it will help prevent them from marking your emails as spam.
7. Add text to your newsletter: When sending only images or graphics there is a high probability of being considered spam due to the low ratio of text to images within your email. We also advise that you offer a “text only” version when sending your newsletters. You must also be careful of the links you use within your emails. It is best to show the complete URL, so try and prevent using bit.ly and other shortened links in order to avoid delivery issues.
8. Set up a SPF record: The SPF (sender policy framework) is a system that validates your emails and can help you preventing your newsletters from being considered spam.
9. Transparent communication: Remember that all your email addresses must be opt-in and therefore if they allowed you to send them information, they also need to have the option to cancel at any point if they no longer want to receive it. Make sure you provide them with the option to unsubscribe in an easy and quick way. Another thing to keep in mind is to display your company name. Your recipients would like to know who they are receiving the newsletters from. This way you will help your newsletter to be recognised and your brand will sound familiar. In addition, you can add personalisation as it will help your customers feel that your company is caring and attentive which can also help you to reduce the number of unsubscribes. Bear in mind that the more consistent your brand is, the less opportunities of being considered spam you have.
10. Avoid sending from your email address to the same email address when testing: by doing this, your newsletter acquires a bigger chance of being considered as spam as you are using the same to and from email address. In addition, we suggest that you send your email marketing campaigns from your company’s domain and not a free domain. For example, sending from example@companyname.co.uk and not from example@yahoo.co.uk when launching your newsletters.
The tips above are the most common reasons for your newsletters being considered as spam, so if you follow our advice it will help reduce the possibility of your newsletters landing in the junk folder. All of these features explained in this blog are available within the advanced features in your GraphicMail account. However, not all of the servers are the same and therefore they might have different anti-spam filtering criteria.
Read More
In order to prevent this from happening, we have provided our best tips to help you improve your email deliverability.
1. Add your email address as a trusted sender: This will help your email land in your recipient’s inbox as it lets the email client know that you are a trusted sender. As you are noted as a trusted sender, the emails being sent from you will be trusted and therefore have a better chance of being placed into the inbox.
2. Test your email before sending: Before you launch your email marketing campaigns you need to make sure that your email displays correctly. In order to get the most from your test sends it's best to use the same send details. This means using the same from email, from name and subject line as you will be using for your actual campaign.
3. Use our spam checker tool: This is a helpful tool that will scan your emails content, code and subjectline in order to provide an overall spam score. Once the spam score has been given it will also provide helpful advice on how to reduce the score which will overall reduce the likelihood of your email being labelled as spam.
4. Check your subject line: Avoid using words like “free” or “discount” as they may be classed as spam. Using capital letters and exclamation marks are also considered as spam content.
5. Clean your list frequently: If the recipient server recognises that you send emails to “bad” email addresses, such as non-existing or disabled ones, it might decrease your sending reputation and therefore your emails will be less trustworthy. Additionally when sending to active recipients you will recieve more advantages such as reducing the cost of your sends, easier comparable results and increasing your overall delivery.
6. Reply and deal with your recipient’s complaints and unsubscribing queries as soon as possible. If you do this quickly it will help prevent them from marking your emails as spam.
7. Add text to your newsletter: When sending only images or graphics there is a high probability of being considered spam due to the low ratio of text to images within your email. We also advise that you offer a “text only” version when sending your newsletters. You must also be careful of the links you use within your emails. It is best to show the complete URL, so try and prevent using bit.ly and other shortened links in order to avoid delivery issues.
8. Set up a SPF record: The SPF (sender policy framework) is a system that validates your emails and can help you preventing your newsletters from being considered spam.
9. Transparent communication: Remember that all your email addresses must be opt-in and therefore if they allowed you to send them information, they also need to have the option to cancel at any point if they no longer want to receive it. Make sure you provide them with the option to unsubscribe in an easy and quick way. Another thing to keep in mind is to display your company name. Your recipients would like to know who they are receiving the newsletters from. This way you will help your newsletter to be recognised and your brand will sound familiar. In addition, you can add personalisation as it will help your customers feel that your company is caring and attentive which can also help you to reduce the number of unsubscribes. Bear in mind that the more consistent your brand is, the less opportunities of being considered spam you have.
10. Avoid sending from your email address to the same email address when testing: by doing this, your newsletter acquires a bigger chance of being considered as spam as you are using the same to and from email address. In addition, we suggest that you send your email marketing campaigns from your company’s domain and not a free domain. For example, sending from example@companyname.co.uk and not from example@yahoo.co.uk when launching your newsletters.
The tips above are the most common reasons for your newsletters being considered as spam, so if you follow our advice it will help reduce the possibility of your newsletters landing in the junk folder. All of these features explained in this blog are available within the advanced features in your GraphicMail account. However, not all of the servers are the same and therefore they might have different anti-spam filtering criteria.
Monday, 17 February 2014
Let us introduce you to our GraphicMail Managed Account
Labels:
email marketing
,
managed account
,
news
,
newsletter
,
personal account manager
,
sending
We want to
make your life easy and therefore we are always trying to provide you with the
most innovating and great quality products.
Read More
We know that
Email Marketing is one of the most dynamic forms of marketing available and we
don’t want you to miss all of the benefits that Email Marketing can give your company.
For this reason, you now have the option to join us with a Managed Account so we do all of the hard work for you. While on this account you can develop your Email Marketing Campaigns with the minimum of effort and it will save you lots of time!
For this reason, you now have the option to join us with a Managed Account so we do all of the hard work for you. While on this account you can develop your Email Marketing Campaigns with the minimum of effort and it will save you lots of time!
It couldn’t
be easier than 1, 2, 3…
1.
Provide us with your contact list
2.
State what you would like to say
3.
Send us the images
Your personal
account manager will then import and update your
contact list, add your images and text into one of our newsletters or your own template.
They will then send you a test of the
newsletter created and once you’ve confirmed you are happy with the layout, it
will be sent to your contact list as frequently as you require.
Check our latest product and start saving time today!
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