Thursday, 30 January 2014

How can triggered messages help you in your email marketing?

Posted by Unknown at 11:42 am Labels: , , , , ,
Setting up triggered emails can be of a great benefit for your company but, what is a triggered email?

A triggered message is an email generated based on the recipients behaviour that allows you to send personalised and relevant information. Some of the benefits you will get from triggering your email campaigns are:

1. Building customer loyalty – Your recipients will have the feeling that the email has been created specifically for them because you care about them and their interests and therefore you provide them with the type of information they are looking for. Also by using the triggered emails you will avoid bombarding the rest of your customers with non-relevant information for them.
2. Efficiency – With the triggered emails you can start saving time and will be able to target the information you send. This will also be an advantage for your customers as they will be receiving useful information.
3. Generate incomes - The triggered emails are much more responsive and can help drive the sales of your business. As they are triggered, the emails help you to follow up on sales leads as they will only be sent to those that took a particular action such as clicking on a link to a product. New customers can be won and existing customers will be nurtured using this tool.

There are several types of triggered emails and these can be based on holiday or seasonal campaigns, interests, reminders of offers or events, welcome emails or thank you emails among others. To see examples of how each triggered email can be used in your email campaigns, click here.

With the advanced features available within your GraphicMail account you will be able to develop triggered email campaigns that can help you to increase the opportunity of engagement and grow your sales while you concentrate on other duties within your business.

Finally, triggered emails can help you to start, maintain and nurture the relationship with your clients as they will allow you to power your campaigns and follow-up on your online customers. In addition, they will help you to save time, effort and sends!

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