Keywords and Tags are currently used in IT to referrer to words that can help us to classify the online content.  But before we carry on to name their benefits, we need to clarify what does each of these words mean and what is the main difference between them.

A Tag is a word or label assigned and related to a certain piece of information. This data will help the item to be found when browsing. Tags are generally chosen by the person who creates the content.

Our advice is to choose one tag for each content and not various version regarding the same. Also, bear in mind that these words will always need to be related to the content and you need to use tags that will be easily searched avoiding long names and specific words. However, it isn’t a good idea to have a great amount of tags. The best number of tags is usually between 5 and 8 as long as they are content related and consistent.

Keywords are used to help us to find the information we are looking for. These words are used by search engines for SEO (Search Engine Optimization). When you use certain keywords within the articles, the search engine will assign a good rank to your page. By using the words that are relevant to your audience, you can make your users happy as you will be able to provide them with the information they are after.

If we keep in mind that approximately 75% of users do not scroll past the first page then maybe we understand the importance of the SEO positioning. In addition, using the right and relevant keywords and tags can help you to gain audience engagement, increase your conversion rate and find new markets, always keeping your content at the top of the trend.

The main difference between tags and keyword is that while tags are chosen by the creator of the content, keywords have already been created and are ready to be used. There are many free keyword tools that can help you decide which words are the best for you to use.

Once we have reached this point, you might think that it could be a good idea to use some keywords as tags and you are right! The benefit to doing this is that if keywords are used by people to search, if you use them as tags of your content, you will increase your chance of being read.

After reading this, your next question might be, what can keywords and tags do for me?

The answer is simple, a good use of these two items can help you to improve your SEO positioning and therefore your chance of reaching potential customer so, why don’t give it a try?