Tuesday, 28 January 2014

The Importance of Content Marketing strategies

Posted by Unknown at 12:06 pm Labels: , , , , , , ,
Nowadays, everyone talks about the latest trend within the marketing industry: Content Marketing. But, what is it really?

Content Marketing is creating and distributing relevant information that can help you to attract and engage readers. This technique should always be part of your online communication process. 

You need to create quality content in order to be successful in Social Media networks, SEO positioning and in your PR strategies including Email Marketing. If you develop good content the level of engagement within your readers is likely to grow and therefore the amount of customers will increase.

However, this is not the only benefit you can get from designing great content for your email marketing campaigns. Here are some of the other benefits you can receive from developing good content:

1. There is a higher chance of your content being read. This can also lead to increasing more sales
2. Give the reader the impression you are a useful, helpful  and trustable resource
3. Helps make a personal connection. You seem to understand what your customers are looking for and you give them it
4. Content marketing influences the purchasing process
5. Will help to enhance your brand image

As content marketing is focused on demand, you need to make sure that you are aware of what your readers are interested in, in order to provide them with it. Quality content is all about improving your customer’s experience which will help to lead readers to your website and therefore you will have the chance to convert them into clients.

If you create newsletters with good and quality content you will attract more people to your emails, increasing your chance of new clients and decreasing your possibility of losing subscribers.

Whilst creating this content is part of your own strategy, GraphicMail can help you to improve your results by using the advanced features available within your GraphicMail account such as the A/B Testing or the segmentation tool, among others, both of these allow you to see the best result from what you are sending. This will help you to obtain the information needed in order for you to create your perfect content and will contribute to build your online reputation.

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