Monday, 13 May 2013

Growing Your Mailing List

Posted by Unknown at 4:06 pm Labels: , , , , , , ,
We know there is a big temptation to purchase a list from the numerous suppliers out there but don’t do it! If you do, the people within that list are not opt-in to you personally and may not have even opted in at all. If that is the case they may report you from spam and it will be you that will take the fall.

 If purchasing a list is out of the question then how can you grow you list? We get asked this a lot so we thought we would give you a detailed insight so you know how you can increase your subscribes the right way. We have shared our best advice to help you increase your mailing list so lets get started:
  • Place Subscription Forms on Your Website – You’ll notice that I have stated “forms” rather than just the one. I am sure there will be lots of pages on your website where you can ask people to sign up to receive specific types of emails. This is not only a great way to obtain new signups but it is also one of the best ways to segment your subscribers into targeted lists.
  • Share on Facebook and Twitter – Facebook and Twitter are a great way to get your company noticed, you can easily post your emails to those social network accounts. However don’t stop there; you can even add a subscription form onto your Facebook page to convert your Facebook Friends into Subscribers.
  • Forward To Friends – Within the GraphicMail editors you can easily insert a forward to a friend link so why not use it? Ask your subscribers to forward your email to their friends so you gain more subscribers. Of course you will need to ensure you have the “subscribe” link presented in your email footer and give your current subscribers and the potential ones an incentive. Just view the Reports & Statistics to see which email addresses have forwarded your email to their friends. Once you know which subscriber have taken action you can then provide them with the offer, discount or whatever incentive you used.
  • Social Sharing – As you know you can share your emails on Facebook and Twitter but you can also ask your subscribers to do that too. Much like forwarding to friends you can insert social links into your email while using our editors. Once clicked the subscriber can then share your email on their own Facebook and Twitter account. Again within our Reports & Statistics you can see which subscribers have share it and where to.
As you can see, there are lots of things you can do to increase your mailing list so give them a try. If it works for you then we would love to hear about it or if you have any other suggestions of your own then let us know in the comment section below.

Good luck and happy sending!
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