The GraphicMail mobile
marketing tool has now been made even more powerful by giving you the
ability to receive responses from your SMS subscribers direct to your
mobile phone.
Previously your mobile campaigns were only
ever sent from a default number. You can now send your campaigns from a
number that YOU specify, enabling direct and personal responses from
each subscriber.
We
have named this new function SMS Sender ID and it can be found within
the application under Setup & Options >> SMS Setup &
Options. It's really easy to use, just supply us with the mobile number
you wish to send from and we'll SMS you a verification code that you can
then input in your account to activate it
If you do encounter any problems, it may be
because your network does not support Sender ID. We have a list of these
networks in the help centre which can be used for cross referencing.
Sender ID is a fantastic new feature that will give flexibility to your mobile marketing campaigns!
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Is
it your responsibility to manage the job applications within your
company – or are you currently seeking a job change yourself?
Job
applicants are left with a feeling of being in limbo as with no
follow-up after the interview whilst employers complain that they do not
have sufficient time to respond to all of the applicants who were not
successful. Although applicants do not want rejection, it is a vital
part of the recruitment process to keep all of them; successful and
unsuccessful, informed and the way you do this has a direct effect on
your company’s reputation. So, how can you keep everyone informed in a
time efficient way?
I think we may be able to assist. GraphicMail offers an email marketing solution that gives you the ability to automate your communications using personalised emails. You can also keep a close watch on the communication flow with the free reports and analytics tool available on each account.
It works !
Just post your job advert online and add a subscription form
which will capture all the vital data, such as email address, name,
surname, educational degree and area of expertise. This information is
then sent automatically to your GraphicMail account where it is added to
your mailing list, with all the additional data collected. You can
organise it so that the applicants instantly receive a thank-you note
using a triggered-email setup and scheduled beforehand.
Having
done that, you can screen the information according to education and
area of expertise. You can set up an mail campaign for those who you are
further considering, and one for those who have not been successful. In
the email to the suitable candidates, you can ask them to then submit
their CVs to you - which is a much more efficient and time saving way
than obtaining CVs from every original applicants and then having to
labour through them as attachments! You can then send an email of
rejection to the rest of the candidates. To maintain a high level of
respect and to keep the communications personal in spite of the
automated process, you can personalise each mailer and, furthermore,
send it from your own personal email address.
Why should you consider using Graphicmail in this process?
Reputation,
reputation, reputation; because, not only are today’s candidates
selling themselves to you, you must also sell yourself to them in your
response. Your company image is never more in the spotlight! You can
never be sure that today’s rejected applicants are not going to become
tomorrow’s new employees, and even if they don’t, it’s your company’s
reputation that is at stake. In a time when consumers rely heavily on
the testimonials and recommendations of other consumers, it is
imperative to communicate timely and in a highly professional manner.
Remember that we live in a world, where everything can be published in
an instant - and by anyone – there are ever-growing social networks and
blogger sites!
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