A welcoming end to invitations and RSVP’s getting lost.
RSVP
triggers are very similar to Link Click Triggers as they are also
activated by clicking on a link in your newsletter, but instead of
linking to an automated email, the trigger updates one of your datasets.
You
can perhaps see the benefit to this already…….before this update, maybe
you would send out a newsletter /flyer notifying your subscribers of an
upcoming event that they are invited to. Now, with RSVP triggers, you
can add two links ‘Yes, I will be attending’ and ‘Sorry, I am unable to
attend’ and set a dataset to track who will and who will not be
attending.
It gets better! The RSVP triggers can be set up from a Link Click trigger too. It works like this:
You’ve
got a reason to celebrate and want to share it with your
distributors/customers and intend to send out an email newsletter to
invite them all. In the invitation you ask them to click either the
“Yes” or the “No” link. Using TriggerMail,
you set up Link Click triggers for both the “Yes” link and the “No”
link so that readers who click on the “yes” link receive an automated
email that thanks them for confirming their attendance and giving ‘How
to find us’ directions, whilst those who click the “no” link, receive an
email saying how disappointed you are and hope they can attend any
future events. It’s a good idea when setting up the Link Click triggers,
to select a column in your dataset to be updated so that you can track
attendance – same as the RSVP trigger.
Now that you have this new contact and tracking capability, maybe you’ll start looking for reasons to Celebrate!
Friday, 12 February 2010
Thursday, 11 February 2010
Third one is - Link Click triggers
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If Triggers are grabbing your interest, then Link Click TriggerMails
are really going to get your attention. This feature comes into its own
when you setup links that allow your readers to ‘drill-down’ into the
details of separate and specific products/subjects in your newsletter.
You ‘Trigger’ these links using TriggerMail to automatically send a
follow-up email providing the in-depth detail specific to that subject.
You can even set the time-delay from immediate to ‘x’ hours after the
link was clicked.
A
Car Sales Showroom can send out their general newsletter with lots of
graphic images showing a wide range of car-styles; Sports cars, UPV’s,
4X4’s etc. each with a ‘Triggered’ link – those with an interest in a
particular car-style; say the 4X4, click the 4X4 link and it sends them
to the relevant section of the Company website – and dispatches the
TriggerMail Newsletter giving in-depth information of the vehicle
together with an invitation to call into the showroom for a personal
viewing. A trigger can be setup like this for all models meaning that
your emailed newsletter becomes a highly efficient sales tool.
This scenario can apply to any business
When
a reader clicks the link to view that information, a follow-up email is
sent to them 24 hours later You may also wish to offer incentives;
perhaps receiving an email offering them a 10% discount a week later
will give them that little extra push to rekindle their interest and
make the sale. Maybe send out a voucher to draw in business during those quieter periods. The automated follow-up can be a simple thankyou or information on a related product.
It’s easy to see now how these TriggerMail features all serve not only to advance your email marketing campaigns but also to increase sales. Maintaining this regular communication with your readers will not only develop greater customer relationships, it will also cater for, and respond to, their individual interests making it even more likely that they will respond positively to your marketing approaches.
Not only is it very simple – it’s also very, very useful!
Wednesday, 10 February 2010
Next… Scheduled triggers
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Wouldn’t
it be fantastic if you could smooth out the peaks and troughs of the
day and arrange your email newsletter mailing to go out at the time when
it was most convenient for you – you know, when it’s quiet and you can
concentrate. But that doesn’t usually coincide with the time that you
want to send it, does it? Well, that’s where Graphicmail comes to your
rescue again! We’ve created an autopilot mode for your email
communications and it’s something that you can totally rely on to send
out your emailer at the time that you want it to go, even if you’re not
there to send it – it’s scheduled triggers :
You
use a scheduled trigger to send your automated emails on a set date or
at different intervals. Sound familiar? Yes, of course ! Scheduled
triggers are similar to the Anniversary Triggers in section one, but
they’re even more specific.
Remember those late payers who ‘forget’ that they are due to pay your monthly, quarterly or 6-monthly bill ? Well now you can send them invoices or payment reminders – or both by accessing TriggerMail from your account and setting it up to dispatch an email on the date or a few days before just to ‘nudge’ their memory. So even if Mr Hartley’s payment is due on the 9th & Miss Robinson’s is due on the 27th and you’ve setup your system to send 2 days before, Mr H receives his on the 7th and Miss R receives hers on the 25th. Alternatively, as you’re in control of the dates, you could arrange for them both to go out on the first of the month.
Remember those late payers who ‘forget’ that they are due to pay your monthly, quarterly or 6-monthly bill ? Well now you can send them invoices or payment reminders – or both by accessing TriggerMail from your account and setting it up to dispatch an email on the date or a few days before just to ‘nudge’ their memory. So even if Mr Hartley’s payment is due on the 9th & Miss Robinson’s is due on the 27th and you’ve setup your system to send 2 days before, Mr H receives his on the 7th and Miss R receives hers on the 25th. Alternatively, as you’re in control of the dates, you could arrange for them both to go out on the first of the month.
Sounding
good? It gets better! scheduled triggers can even be set to the time
that you want the emails to be sent, which can ensure that
memory-joggers to work colleagues, payment reminders and/or invoices to
clients or any other automated emails will reach their intended
recipient at a time that will be convenient for them - and you -
allowing you to ‘drop’ that email mid-morning, after that 3pm meeting or
even during the evening for those who you know do their office work at
home.
All achieved without lifting a finger or checking a calendar/diary. Well now that the peaks and troughs are looking smoother just remember that you need credits in your account to be sure that your emails are sent - even automated ones! But, of course, you can do that at anytime 24/7 as well! So check the send credit level before setting those triggers.
Tuesday, 9 February 2010
OK! Now the secret’s out! TriggerMail
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TriggerMail Series - Part 1
It’s a well known fact that the Tech-Team are constantly improving the GraphicMail product to add value to your email marketing and, to re-enforce that, we have a new Graphicmail feature called: TriggerMail.
It
was born from the desire to expand upon the auto-responder service.
TriggerMail steps beyond the automated email functionality, allowing you
to choose or create a ‘trigger’ or ‘prompt’ to dispatch an email
automatically.
Sounds
exciting? Read on………there’s a complete suite of categories for the
TriggerMails and we’ve listed them all separately below :
As you would perhaps expect, the prompt to activate the Anniversary Trigger is the date. This can be any date; a client’s date of birth, the renewal date of their annual subscription or, indeed, any recurring date; weekly, monthly, whatever! You choose - and set the Anniversary Trigger to dispatch that ‘Birthday’ wish or ‘thanks and please re-subscribe’ message every year on that date – or, in the case of a subscription renewal, a few days before; just to ensure that their renewal does just that… Renews!
Monday, 8 February 2010
Understanding the value of email marketing
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The question
With the advent of social media sites such as Facebook, Twitter, you
would be forgiven for thinking that email marketing was becoming less
popular as a marketing tool – but that would be way off the mark!
The dependability of Email marketing to help build trusted, reliable customer relationships has lead to it being taken for granted. leaving little or nothing to debate. Even Search Marketing Specialists, when asked about their strongest tactic in a survey by MarketingSherpa, gave highest votes to"email marketing to a house list". It is a fact that investment in email marketing is growing, although marketing budgets in general are being cut.
So Why The Success
So why is it that email marketing is so successful?
- People are able to interact with your email. They buy the products that you advertise, they click to register for events, they click to download information and view articles on your website and so on. All of this as a result of an email that you sent them.
- When an email contains content that is of value to the readers/subscribers, it promotes the building of trust and loyalty and cements customer relationships. In particular, it keeps your organisation at the top of the purchasing list when subscribers are in the market to buy.
- The Technology now available to you as an Email Marketer, allows you to target your email and customise it to the specific characteristics of each individual subscriber. Furthermore, you will receive a mass of useful statistics in return, following each email send. For example, you get an overview of how many of your readers clicked on each link in an email – plus a drill-down to see who they actually were. This reveals your subscriber’s interests, allowing you to address these in your future emails.
- Email is also a major tool to assist all your other Sales & Marketing efforts, you could, for instance, alert your readers to an upcoming an event in your Company / Store / Organisation or even pre-warn them that you have a promotion Voucher or Catalogue on the way to them in the post.
Of course, this kind of success doesn't happen overnight automatically. Your successful email marketing endeavour will always depend on the ongoing construction of your mailing list - a list of people who have asked you to send to them your compelling and valuable emails – supported by the technical infrastructure which ensures that your emails are dispatched and delivered reliably.
Get these basics right, and you will reap the rewards.
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