Are you wasting your time & effort on those that aren't actually looking at your emails, or even worse sending to email addresses that don't actually exist?

If you're tired of seeing low open & click-through rates then it's time to remove those inactive subscribers from your mailing list and try a re-engagement campaign. You can do this by sending targeted emails specifically created to try and entice inactive subscribers to get more involved.

How can I find the inactive subscribers?

An easy way of locating the inactive subscribers is to use our Segmentation tool to create a list of those that have took action as you can then filter those contacts through your list(s), allowing you to be left with those that haven't taken any action yet.


Now you've taken action with your inactive subscribers, it's time to remove the bad addresses that are actually affecting your sending reputation.

What about the bad addresses?

Once you have sent to your mailing list, our system automatically detects those that are Hard Bounced and gives them a status of 'HB - (Hard Bounced)'. As they have a status of HB they will not be sent to again, unless they are deleted and reimported.

When you repeatedly send to hard bounced email addresses it negatively affects the IP reputation you are sending through. This also has a knock-on effect when sending again and for others sending through that IP (as there are a number of clients using that pool of IP's).

To prevent this from happening, it's best to keep the existing contacts in your mailing list and simply import into that existing list as our system will automatically de-duplicate the addresses for you. This will make sure the addresses continue to have the 'HB' status whilst allowing you to update any records, or import new contacts into your mailing list(s).

It's also beneficial if you use our List Clean Up tool on new and old addresses as it will automatically check your contacts and removes all bad addresses for you.

What are the List Clean Up benefits?

• When using this tool we remove the invalid email addresses from your list, create a new cleaned list and provide you with a report of what the likelihood of engagement is from the good addresses. This consists of an excel spreadsheet outlining the individual email addresses and a PDF report.
• It will increase delivery rates as the reputation of the IP address you're sending through will be better due to reduced bounced rates.
• It will help to produce more accurate Reports & Statistics within your account.

Best of all this clean up tool starts from as little as £1.00 per 1,000 addresses. You can use the list clean up tool within the Contacts section of your account, simply login and clean your list today.