Monday, 24 February 2014

How to determine your target audience

Posted by Unknown at 11:19 am Labels: , , , , , ,
When planning your marketing campaigns you should always keep in mind who you would like to deliver your information to. In order to get the most from your marketing efforts you should focus on your target audience.

But, what is a target audience? The expression refers to a specific group of people with certain characteristics who your product will be aimed at.
Choosing your target audience might not be easy, but it will be worth it as it will help you to direct your communications in the right way. Here are some tips:

1.      Think who your product can be of a benefit to and concentrate on them.
2.      Research and collect as much information as possible about your potential clients. A good idea is to create a customer profile with all the details collected. This can help you to discover what interests they have, their needs, where you can find them, the websites they visit and the social media networks they use.
3.      Add keywords and tags they might use to find information. You can also check your competitor's performance as they will likely have a similar target audience and this can give you ideas to improve your own performance.
4.      Speak to your audience using their tone and language. Try to use the words they would use. For example, if your sell computer products use technical terms they would use and understand.
5.      Listen to your audience. Clients will always provide feedback even if they don’t say anything. To ask them questions, make polls, surveys and participate in forums can be a great way to gain feedback.

Finally, ask yourself the following questions:
Who is my audience?
What do they need?
Where do they browse?
What questions might they have?
What do you need to say in order to catch their attention?

By focusing your communication to a specific group it will give you the option to concentrate the majority of your efforts to those who are more likely to become a client and therefore who will find the information you are providing useful.

In addition, with the features available within your GraphicMail account, you will be able to use the segmentation tool to drive your email marketing campaigns to specific groups according to their preferences and characteristics.

If you follow these steps you will be able to catch their attention and therefore your sales opportunity will increase.

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