Thursday, 27 February 2014

Creating a survey within your emails

Posted by Unknown at 3:06 pm Labels: , , , , , ,
Surveys, polls and questionnaires can be a very beneficial way to collect your customer’s feedback in an efficient and quick way in order to provide them with the information they require.

Creating a questionnaire is much more than asking a few questions. Attaching a survey or poll within your email is a low-cost practice that can provide you with lots of information about your readers and their interest.

The first thing you need to look at is creating a reduced number of questions that can provide you with as much information as possible about your targets for you to segment your lists and get the most of your email marketing campaigns.

Your next decision will be whether you want to develop an opened or closed survey. An open survey includes questions that provide your subscribers with the chance of writing their own responses, while a closed questionnaire will provide a range of short answers for your recipients to choose from. Obviously the first type will help you to collect more detailed information, however, in most of the cases the readers do not have enough time to respond these type of questions or do not know what to state and therefore they might regret answering the poll. This is the reason why the idea of the closed questions is a better choice for collecting the information needed as it less time consuming and provides predefined answers.

Once you have decided the type of questions you want your survey to display, it’s time to think of the perfect words and answers. If we choose the closed - question option, in order to achieve specific information that can be of a benefit for you. You need to design an easy and attractive form in order to grab your recipient’s attention and collect as much information as possible.
Once you know how to do it, it’s time to get started and place a survey within your newsletters.

The best way to present a survey that works in every email client is to add a link in your newsletter and redirect the recipients to an external software. By doing it this way you will ensure that all your data is collected, submitted and stored in the correct format for you to have access to the information.

Finally, now that you have collected all the information you will be able to understand what your subscribers want to read and provide them with it, gaining engagement and a solid brand image.

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