Wednesday, 29 February 2012

Ways to improve your mailing list

Posted by Unknown at 10:17 am Labels: , , , , , , ,
As you are probably aware, creating and managing a mailing list can take a lot of time and effort. This is because you need to continually entice new subscribers as well as keep your current subscribers interested. We have some tips to help ensure your subscribers have signed up knowingly and ways to keep them interested and opening your emails. 
We all know that creating a big list can take time so here are some tips on how to speed up the process of getting new legitimate subscribers:
·    Add a subscription form onto your website - Having a subscription form on your website is an ideal way to entice customers to sign up. You can even add multiple mailing lists to your subscription form to represent different emails that will be sent. This way your subscribers instantly know what to expect from your emails and in return this will help you get more activity from them as they will be sent to the ideal target audience.
·    Online purchases and free downloads – Place your subscription form on any online purchasing forms or downloads that people may look at, as it is a great opportunity to advertise your mailing list.
 ·   Advertise your newsletters – Why not make it clear on your website that you send newsletters; this can be done by creating a Microsite within your account which will allow you to store all of your sent newsletters online. This will allow any potential subscribers see what they are in for if they join your mailing list. Of course if you use the Microsite then make sure you place a subscribe link within your newsletter to make it clear for anyone viewing them that they can easily join your mailing list.
·    Newsletter Links – Presenting a 'subscribe' and 'forward to friend' link on the bottom of your newsletters will allow any potential subscribers to sign up to your mailing list. This also gives your current subscribers the opportunity to forward the email to their friends who will likely be interested in joining your mailing list.
·    Share your newsletters – The Social Share feature within your GraphicMail account allows you to share your newsletters through Facebook and Twitter. This will allow you to channel your newsletters through social network sites as people that are your friend on Facebook or follow you on Twitter have already shown an interest in your company. Not only can you include the newsletters on Facebook but you can also include a subscription form on your Facebook page allowing you to convert your Facebook friends into subscribers.
·    Promote your email lists – Why not ask any customers in your store if they want to join your mailing list? As they came into your store to purchase something you already know they are interested in your products, so it’s down to you and your staff to change that one sale into a long standing customer. 
Techniques for keeping subscribers interested
Here are some extra tips on how to keep your subscribers are interested in your emails:
·    Double Opt-In - To make sure the users that subscribe to your mailing list have done so willingly then why not use a double opt-in subscription method. A double opt-in will send an email to the subscriber asking them to once again opt-in to your mailing list, making sure the email address given is correct and that the recipient intended to subscribe. This way you can be sure that the people subscribing are doing so intentionally and are interested in what your emails have to offer.
·    Auto-responders/Trigger Mail - Make sure your subscribers know the benefits of being on your mailing list such as a welcome email explaining what they can expect from future emails such as special offers, discounts or updated news about your company. You can easily set up a subscribe trigger which will automatically send an email to any new subscribers.
·    Segmentation - When subscribers sign up to your mailing list then why not ask for more than just a user’s emails address and first name in the subscription form. You can use any additional information you gather (such as gender, age, location) to create segmented lists which allow you to target sections of your mailing lists e.g. only males in the northeast. This will help to ensure your emails are welcomed on arrival as they are being sent to your ideal target audience.
·    Personalisation - Personalisation within your email cannot be over looked; as this is a key way to make a connection between your email and the recipient. It can be as simple as addressing the recipient by their first name such as “Dear Jake”. GraphicMail even allows you to add personalisation to the subject line so why not grab their attention straight away to entice them to open your email. 
With the advanced features that GraphicMail has to offer you can be sure that you can keep in control of your mailing list and just as importantly keep your subscribers interested.

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