Monday, 27 February 2012

Increase Your Subscriber Engagement

Posted by Unknown at 11:23 am Labels: , , , , , ,
Subscriber engagement should not be overlooked as it is a key aspect to making your email campaigns a success. For many it may not be part of their check list to research the subscriber engagement but doing so can influence your subscribers to be more interactive with your emails. When your subscribers become more engaged in your emails they will be more likely to open, click or even forward them on to a friend which will all result in a better success of your email campaign. Creating appealing newsletters with relevant content is great start but if your subscribers are not taking action with them then you have a big flaw in your plan. 


Here are some tips on how to increase your subscriber engagement in 5 simple moves:


1) Welcome All New Subscribers – It is vital to ensure that any new subscribers that sign up to your mailing list receive a huge welcome, after all they are giving you the chance to sell to them. It is important to thank new subscribers for joining your mailing list, as that will instantly start you off on the right foot. Let your subscribes known what they can expect from joining your mailing list that way they know what they will receive from you. You can automatically send a welcome email by adding a subscribe trigger within your GraphicMail account, as the subscriber trigger will automatically be sent to any new subscribers.


2) Segment Your Mailing List – Why not ask your subscribers to update their own records so you can segment your mailing list into more appropriate sections. When using segmentation you will be able to send more appropriate designs, offers or even content to a better targeted audience, such as sending to only males in the north east. By segmenting your list you can be sure that the emails you are sending will be more relevant to your subscribers which will most likely attract more engagement from them.

3) Connect With Your Audience – If you are sending to segments then you can be sure that the emails you are sending are going to be better targeted and more appropriate for that audience. To ensure you keep the communication going between your emails and your subscribers you need to make a connection, one easy way to do that is by adding personalisation. Simply address them by their first name in the emails you are sending or even add personalisation to the subject line to instantly grab their attention.


4) Find Out What Is Working – Once subscribers have joined your mailing list it is your job to keep them there. The Reports & Statistics of each send plays a key part in helping you distinguish what has worked for you in the past such as; which newsletters your subscribers opened or clicked links in the most. It is an essential part of your campaign to view what did and did not work so you can steer your campaigns in the right direction. Understanding your subscribers will also allow you to keep your sending up-to-date with information they will want to open, read and click-through.


5) Keep Track of User Engagement – To know that your subscribers are fully engaged in your emails they need to open them, find relevant information and consequently click on links to find out more and then finally purchase products due to the information presented from your emails.

It is important to clarify the difference between sales and engagement, engagement from your subscribers will turn a one sale to have repeat sales. It is easy to generate a one off sale from subscribers but the main focus should be to turn that one off sale into a long standing customer. By monitoring the engagement of your subscribers via the Reports & Statistics you can be sure to keep your subscribers engaged. If you see a slight low point in the engagement of your subscribers then again revert to what worked in the past. See what you did differently or what have you not done and use it as an experience to improve on next time.

The advanced features to increase subscriber engagement are at your fingers within your GraphicMail account so what are you waiting for? Give them a go and see how they can help you.

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