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Monday, 13 February 2012

Valentine’s Day Tips

Posted by Unknown at 3:08 pm Labels: eflyer , Email Design , Email Tips , images , mailing lists , tips
Valentine’s Day is approaching fast so why not share the love with your subscribers by giving them exactly what they need. Many of us have started to panic with Valentine’s Day in our sights as we struggle to find that ideal present for your loved one. Why not be one step ahead and ensure that your newsletter shares romantic gift ideas that your subscribers can purchase directly from you. It is times like these when you can reinforce the reasons for your subscribers to stay on your mailing list.

Here are three simple tips to ensure your email make sure yours stands tall above the rest:

1.       Separate your mailing list
This is the ideal time to segment your mailing lists as I am sure there are many people hoping for gift ideas to float into their inboxes. With that in mind, why not make sure that all men receive gift ideas for women and all women receive your gift ideas for men. You can easily do this via the advanced segmentation tool within your account, if you have the data such as gender then just apply a quick segment to display only female subscribers in one list and then only display men subscribers in another. This will allow you to send to the different segments of your mailing list, which will not only better target your audience but will also improve your selling opportunity as the subscribers are able to view only products that are relevant to them.

2.       Valentine Gifts and Ideas
The easiest way for you to know that your best valentine gifts or ideas are being looked at is to put them on show. So why not add them in your newsletter with a clear call to action so you are able to ensure your subscribers view your products and know exactly how to purchase them. Why not select the perfect gifts into categories to fit your male and female segments so you can show off your latest offers, most popular products or even products you would simply like to promote.

3.       Get Creative
Finally now you have the ideal mailing lists and the gift ideas ready it is time to get creative so your subscribers view your fantastic offers. Why not alter your newsletter design and content to sway in favour of the audience you are targeting. If you don’t have the time or money to create a new newsletter then do not fear as little changes can also make a huge difference. Why not change the colour of your newsletter, add a new image or better yet reuse an old image (as long as it is still relevant).
Here at GraphicMail we also like to give out a helping hand at this time of love, so why not use one of our many free Valentine templates, simply select one you like and then start using it for completely free.
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