Friday, 12 February 2010

Fourth Trigger is - RSVP or UpdateTriggers

Posted by Unknown at 12:32 pm Labels: , , , , , , ,
A welcoming end to invitations and RSVP’s getting lost.
RSVP triggers are very similar to Link Click Triggers as they are also activated by clicking on a link in your newsletter, but instead of linking to an automated email, the trigger updates one of your datasets.

You can perhaps see the benefit to this already…….before this update, maybe you would send out a newsletter /flyer notifying your subscribers of an upcoming event that they are invited to. Now, with RSVP triggers, you can add two links ‘Yes, I will be attending’ and ‘Sorry, I am unable to attend’ and set a dataset to track who will and who will not be attending.

It gets better! The RSVP triggers can be set up from a Link Click trigger too. It works like this:

You’ve got a reason to celebrate and want to share it with your distributors/customers and intend to send out an email newsletter to invite them all.  In the invitation you ask them to click either the “Yes” or the “No” link.  Using TriggerMail, you set up Link Click triggers for both the “Yes” link and the “No” link so that readers who click on the “yes” link receive an automated email that thanks them for confirming their attendance and giving ‘How to find us’ directions, whilst those who click the “no” link, receive an email saying how disappointed you are and hope they can attend any future events. It’s a good idea when setting up the Link Click triggers, to select a column in your dataset to be updated so that you can track attendance – same as the RSVP trigger.

Now that you have this new contact and tracking capability, maybe you’ll start looking for reasons to Celebrate!

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