Email Open triggers
This trigger works, as you have no doubt guessed, from the point that your subscriber opens their email and can be time-delayed to dispatch your TriggerMail after a specified interval after the subscriber has opened your email newsletter.
There’s a real benefit here to ensure that your email ‘promo’ does not get overlooked because your reader is busy and unable to respond to the ‘Fantastic Reductions’ that your newsletter is promoting. You can use this trigger to send out a reminder email a couple of days later that nudges them with a subtle…….. “Just a reminder not to miss our ‘Fantastic Reductions’, they end in 3 days time”
Let’s face it, times are tough and not all your subscribers can react at the instant that they read your newsletter - and, on the point of tough times, this saves on your email marketing costs, because these follow-up emails only target those subscribers who have already showed an interest – with no send credits wasted on those who didn’t. After all, your send credits are precious.
