If Triggers are grabbing your interest, then Link Click TriggerMails
are really going to get your attention. This feature comes into its own
when you setup links that allow your readers to ‘drill-down’ into the
details of separate and specific products/subjects in your newsletter.
You ‘Trigger’ these links using TriggerMail to automatically send a
follow-up email providing the in-depth detail specific to that subject.
You can even set the time-delay from immediate to ‘x’ hours after the
link was clicked.
A
Car Sales Showroom can send out their general newsletter with lots of
graphic images showing a wide range of car-styles; Sports cars, UPV’s,
4X4’s etc. each with a ‘Triggered’ link – those with an interest in a
particular car-style; say the 4X4, click the 4X4 link and it sends them
to the relevant section of the Company website – and dispatches the
TriggerMail Newsletter giving in-depth information of the vehicle
together with an invitation to call into the showroom for a personal
viewing. A trigger can be setup like this for all models meaning that
your emailed newsletter becomes a highly efficient sales tool.
This scenario can apply to any business
When
a reader clicks the link to view that information, a follow-up email is
sent to them 24 hours later You may also wish to offer incentives;
perhaps receiving an email offering them a 10% discount a week later
will give them that little extra push to rekindle their interest and
make the sale. Maybe send out a voucher to draw in business during those quieter periods. The automated follow-up can be a simple thankyou or information on a related product.
It’s easy to see now how these TriggerMail features all serve not only to advance your email marketing campaigns but also to increase sales. Maintaining this regular communication with your readers will not only develop greater customer relationships, it will also cater for, and respond to, their individual interests making it even more likely that they will respond positively to your marketing approaches.
Not only is it very simple – it’s also very, very useful!
