Tuesday, 15 April 2014

Learn the importance of Social media icons in your emails

Posted by Unknown at 10:53 am Labels: , , ,
Nowadays social media and Email Marketing are becoming world trends. Both are very effective from an isolated point of view but, what would the result be if we joined them together?

According to a Business Insider study, social media networks are access by, at least, 4.2 billion of the population via their mobile devices and those users spend an average of 37 minutes a day on them. 

Now we know how the social media fever is affecting the population it’s time to think of the how we can include social media within our marketing strategies.
Once you have created your social media accounts, it is important to promote them. You can do this by developing different strategies however; including social media icons within your Email Marketing campaigns is a great way to introduce subscribers to your social networks. 

Whilst sending your newsletters you can reach a large number of your subscribers and therefore it is an ideal opportunity to promote your social networks and drive those subscribers to them. Increasing your ROI, improving your brand awareness and reputation and connecting with your audience on a number of different channels are just some of the benefits social media can give you.

You may be thinking this all sounds great but what are the most popular social media networks? Well, in the technology era we could say that almost all of the social media networks are considered popular and therefore it is quite difficult to choose. However, it is important to mention that Facebook remains as the network with the highest rate of active users and engagement level followed by twitter. On the other hand, Pinterest and Instagram have registered the biggest growth during the past year. When choosing the social media in which to develop your profile, you have to consider your business activity as, for instance, if your business is in the film industry you may prefer to concentrate your efforts on YouTube, an audio-visual network based in videos, rather than Instagram, a visual network based in static pictures.  

Follow the steps below to easily include your social media icons into your newsletters within your GraphicMail account and start getting all of the benefits mentioned above: 

When in the “Advanced Mail” section of your account, click “Newsletter” >> “Edit & Manage” and open the newsletter in our 2011 editor. Once you are in the editor, simply click “Images” >> “Embellishments” and open the folder “Social”. 

Simply insert the social media icons into your newsletter and link them to each of your social media profiles by adding a hyperlink to the images. 

Adding social media icons every time you send out an Email Marketing campaigns will help your clients to be able to access your social profiles with a simple click.

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