Monday, 3 March 2014

Module 3: Creating a plain text and HTML version of your newsletters

Posted by Unknown at 3:06 pm Labels: , , , , , , , ,
Although HTML emails are the best way to get your marketing message across as they can contain colour, images and different font styles, having a plain text version of your newsletter is very important too as some corporate email clients do not support HTML coded emails for security reasons.  HTML emails may also not show depending on how the recipients have their emails client set up.

So why are text versions of your emails so important? Having both plain text and HTML, can be of a great benefit as it helps to ensure that at least one version of your email is received. The settings in the email client will determine which version of your email is received, either HTML or text. If HTML is not accepted and you did not create a text version, your intended recipient will not receive a copy of your mailing, so plain text emails can greatly contribute to improving your delivery rate.

If you would like to know how to create plain and HTML versions of your email follow the steps below:

How to create plain text and HTML emails:
Check you are using the “Advanced mail” section within your GraphicMail account.

Select “Newsletter” >> “Create from template” >> choose the template you would like to use >> “Select folder” location >> tick the “Also create text version” option and click “next”.

You can then proceed to create the HTML version of your email. Once you have finished and would like to exit the editor, you will be redirected to the text only section where you select the option “Use this paste button to paste a Text only version from the HTML version”.

Finally, you can save the text version and you will then have an HTML and plain text version of your email to send out to all your recipients ensuring a higher readership of your content.

If you wish, you can setup your account so that a text version is created for every newsletter that you create.

How to create a text version of EVERY newsletter that you create:

In your account home page click “Setup & Options” >> “General Settings” >> “Create a text version of every newsletter I create” >> Click “SAVE”.

That’s it, as you exit the HTML version of every newsletter that you create you will now have a text version available.

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