Monday, 3 March 2014

Module 2: What do you know about Spam?

Posted by Unknown at 12:20 pm Labels: , , , , , , , , , , , , ,
We are sure you have heard the word spam before….but what does it really mean? Spam is usually expected to be a mass mail out or a bulk send from a \/i4ggra advertiser, however spam is actually ANY number of emails sent across the internet to recipients that have not agreed to receive this type of email from the sender. This type of email is mostly known as commercial advertising, for instance, emails like get-rich-quick schemes and suspicious product among others, but can also be genuine business products and services.

Don’t become a spammer! Make sure you follow these steps to avoid unintentionally spamming your recipients, which may, in turn have more of a negative impact on your business than you ever intended:

• Never use a purchased list as you will be sending to people who have not agreed to receive emails from you. All email addresses that you are sending to need to be opt-in, or permission-based. This means that everyone on your contact list will have had to agree to receive newsletters from you before you send to them. If your email addresses don’t have opt-in permission, not only may your email campaign be classed as spam, but you will also have a very high chance of the emails not reaching your recipients, or worse still, receiving a lot of complaints.

• Use the free Spam checker tool that can be found in every type of GraphicMail account, as this gives you a spam score rating regarding the ‘subject line’, the ‘from email address’ and the whole content of the email you are intend sending out. If your spam score is too high, this tool will alert you to the issues and provide you with some ideas in order to improve and avoid your email from landing in the junk or spam folder.

• Greater deliverability benefits can be achieved if you have a monthly or Pay-as-you go account! All paying account holders have the option to set up the DKIM and SPF records within their account. These options tell the recipient servers that we have permission to send emails out on your behalf giving your email a greater chance to land in the recipient’s inbox. You can learn more about this features in our “DKIM and SPF records” blog.

• Another under-used but useful practice is to request your recipients to add your ‘from’ email address to their list of trusted senders as this tells the recipients’ email client that they expect to receive emails from you.
If you use these Best Practices in your email marketing campaigns you will greatly reduce the possibility of receiving spam complaints and minimise the risk of your email being bounced by Recipient Servers before they even have the opportunity to see it 

You will also see a much increased delivery rate making future email marketing campaigns more successful, giving you a much greater ROI.

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