Tuesday, 11 February 2014

Get the most from Email Marketing

Posted by Unknown at 3:33 pm Labels: , , , , , ,
Email marketing is a great way to complement your marketing strategy. Once you’ve discovered the "Do's and Don'ts of Email Marketing" it’s now time to learn how to get the most from it.

You know it’s important to send emails to your customers but the most important objective is to ensure that your content within the email is going to be read. In order to achieve this goal you must first send short and effective emails to find out what your customers want to read. Once you know what they would like to read you can start to target your emails to meet their needs. This will help you to generate good feedback, engagement with customers and increase your sales.

With your GraphicMail account you can achieve this and much more!

You can create and personalise your emails and send them out in a few clicks. Once sent, take a look at your reports and statistics as you will be able to keep track of the click through, open and bounced rates. This will notify you if your email campaigns are successful or they will provide you with comparable results so you can improve them if necessary. If this is the case, we recommend concentrating on a few things that will help you become marketer of the year!

Remove any spammy words within your emails to prevent them from being classified as spam. The most common spam words are “free”, “coupon” or “discount” so try to avoid them. Despite this, you can check your spam score with our spam checker as that gives you an overall rating of your email content, subject line and the from email address allowing you to make any necessary changes before sending them.

Once your email has been created, it’s time to come up with the subject line that will introduce your email to your subscribers. The subject line will be the first thing they see and hopefully entice them to make the decision to “open” your email. As this is the point they will decide if they are going to open your email, your subject line needs to be attractive and interesting meaning your subscribers can't resist to open it. You can learn more about “The Perfect Subject Line” in one of our earlier posts.

Now that you've got your recipient to open your email you need to make sure that what they read is what they want or need to read, in other words, you need to look after your content. You can find out more about how to generate great and successful content by visiting our blog “The importance of content marketing”.

Finally, you need to look at the frequency that you send. Emails received on a daily basis are sometimes ignored, dismissed or even deleted and this in the end will drive you to gain more unsubscribes. On the other hand, emails that are sent out once every three months will not give you the best benefits as people won’t remember your name or brand and customers might forget you exist. 

The amount of times you send to your list will ultimately depend on the type of email you are sending and your subscriber actions. It is best to always compare your Reports & Statistics and adjust your sending based on your subscribers actions. That goes for content, email design, subject lines and frequency of sending so your Reports & Statistics are not to be ignored.

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