Friday, 14 February 2014

Advantages of using Social Media

Posted by Unknown at 10:54 am Labels: , , , , , , , ,
According to the Social Media Examiner report from 2013, 86% of marketers use social media networks to market their businesses. As you can see, it has become a revolution over the duration of previous years. Day after day the number of users increase with no limit and therefore using social media networks can be a great strategy to include in your marketing plan.

The figures give us an idea of the importance of being in social media, as a great combination of blogging and using social media can help you grow reputation and clients in less time than you may expect. It is a viral tool so your news would be spread by you and others allowing your information to hit a wider audience of readers helping you to generate relationships and build loyalty with your customers in a small amount of time.

Using social media for your business can provide you with lots of benefits such as the increase of exposure and website traffic, develop loyal fans/followers and convert them into clients, improve the search ranking, reduce marketing expenses and improve sales among others. The low cost related to the amount of effort of this particular practise is also a thing to keep in mind.

On the other hand and despite all of the benefits of using social media, you need to remember that if you don’t make good use of the networking tools available then you may damage your reputation. It's best to understand how social media works and have as much information as possible about the channels you should work on in order to achieve your goals.

With your GraphicMail account you will be able to use the social share tool in order to generate engagement and traffic from your newsletters to your social media networks. Also from your Dashboard, you can post to Facebook & Twitter simultaneously helping you save time and target both social networks.

Remember that developing social media campaigns might take some time and effort. Researchers have found that 62% of marketers spend 6 hours or more in a week to market their business in social media. Social media is all about letting people know that your company exists and having an online presence. However you will need to avoid excessive use otherwise it may be counter-productive.

When using social media networks in the correct way it can make a big difference to your company's reputation and growth.

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