Wednesday, 2 May 2012

5 Newsletter Tips Which Are A Must

Posted by Unknown at 2:38 pm Labels: , ,
Getting the most out of your HTML newsletters can be difficult as most recipients will simply scan the email and decide within 3 seconds whether to open or delete. We have shown 5 very valuable tips to ensure you make the most out of your emails first impression.

1)      Make the most of the Preview Pane

To attract your recipient’s attention to open your email you should try to place the important text or images that reflect the focus of the email at the top as that is where they will look first. The preview pane is the perfect place to persuade the recipient to open your email as they will get a glimpse of it before they decide if they are going to open and read your email fully. You should also ensure you have clear and precise headings in your email as many recipients will simply scan read the email before giving it their full attention.

2)       Control the text on show

You can use the email snippet to make sure the most compelling text is presented next to your subject line. This is the ideal opportunity to add your persuasive text exactly as you would like it such as; all capital letters, using explanation marks and even pound signs without it affecting your spam score rating.

3)      Always use image “Alt” tags

It is important to use ‘alt’ tags for your images as many email clients will block your images from showing by default, however they will show the ‘alt’ tag if you have one present. Although the image might not show until the recipient clicks on the “view images” link they may read the alt tags so you can use them to let them know what to expect from the images.

4)    The danger of background images

You should be very careful when using background images in your email design as many email clients will not support them so it is essential to provide a suitable background colour to fall back on. This will leave you knowing that if the background image does not show then the recipients can still view the content as you have a suitable background colour set in place. Alternatively rather than using a background image you may want to slice the image up into sections and then place them into a table as you can then display them as a normal image with a table cell. This way you can have the illusion of a background image without the worry of email clients not supporting it.

5)    View it in your browser

As many of you will be aware HTML code can be interpreted differently within different email clients so despite your best efforts to ensure your newsletter looks perfect there might be one email client that has display issues. It is always a good idea to place a link to your HTML newsletter so the recipients can view it in the browser. That way you can be sure they will have at least one way to view the newsletter as it intended to look like.

By using the tips above you can now be sure you have made all efforts to ensure the email is successful so your recipients are enticed to open it but more importantly they can read all email content without any difficulty.

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