The Road To Successful Email Marketing

Within each GraphicMail account you are presented with a wide range of features all with their own merits, however there are 5 main features that you should be using to make sure you're getting the most out of your email campaigns.

These top 5 features will help to ensure your email looks great, is aimed at the right target audience, lands in the inbox, achieves the best results and is helping to send the right email at the right time.

#1 Inbox Preview

Although we provide over 80 free responsive templates which have been tested across all email clients, it's still best to use our Inbox Preview tool to make sure the email still displays as expected after you've made your own changes to it. Our new and improved Inbox Preview tool takes less than 30 seconds to complete and shows you how your email displays in over 30 email clients display including Android mobiles & iPhones.

#2 Segmentation

The segmentation tool allows you to use your subscriber data to segment your mailing list(s) into targeted groups. By doing this you will increase your chance of engagement as the emails you will be sending will become more relevant to your subscribers. You can and should also be using this as a way to focus your email content and design, allowing you to be very specific in what targeted emails you send to your subscribers. If you don't have any subscriber data to use for this tool then why not simply ask your subscribers to share more with you. Although a form is a good place to start, another great way to request information from your subscribers is to do so visually as shown in this, example from Sony.

#3 Spam Score Checker

Once you've created your email and have the subscribers to send to, it's important to check the spam score rating of your newsletter to make sure it's going to land in the inbox as expected. Our spam score checker will conduct numerous tests giving you advice on how to increase your chances of the email landing in the inbox.

#4 A/B Testing

Rather than sending to your entire list, why not try different subject lines to see which one gets the best open rate? By using the A/B testing tool, you can test against numerous subjectlines or even email designs to see which one achieves the best results. If you're thinking of trying different subjectlines then you may want to try adding personalisation, limit the characters being used (to cater for mobiles), add urgency, add facts or just have some fun with them.

#5 Auto-responders

We all know that feeling when your to-do list keeps getting longer, so to make sure you don't forget about your email campaign you can use our auto-responders to help. You can have emails automatically sent for you such as thank you emails sent immediately after people signup to your mailing list. You can have follow up emails sent when subscribers show an interest in a product or you can simply schedule an email to send at a specific date & time.


Want to start using the advanced features? Start a trial or simply login into your account.