Gmail's new 'block' option and what it means for marketers

On 22nd September 2015, Gmail announced a new 'Block' option to allow you to have more control over the emails landing in your inbox.

Gmail state that if you use the 'block' option then it allows you to, “Never see messages from this person again" as "Future mail will go to the spam folder (and you can always unblock in Settings)." Full Gmail article available here.

So what does this mean for Email Marketers?

It means that it's now more important than ever to make sure you're sending well timed, targeted emails that your subscribers will be interested in. There are numerous features available within each GraphicMail account that allow you to easily achieve this.

What Advanced Features Should I Use?

Segmentation - Our Segmentation tool allows you to create targeted groups based on actions taken by the subscriber, or the information you have stored on them such as their interests, location, last product bought, etc.

Autoresponders - Our Autoresponders allow you to have automated emails sent when subscribers take certain actions such as if they click on a link to find out more about a product, subscribe to your mailing list or even on a renewal date.

Extensive Reporting – Not only will you be able to view statistics based on sends, but you can also drill down into reports based on mailing lists, autoresponders & even per recipient. You can easily compare results within the account, or export them onto an excel spreadsheet and filter it further such as using it to find the perfect time to send.

If you'd like some advice to improve your sending, our staff are here to help so call us on 0191 5004 114, chat with us via livechat available here or email support@graphicmail.co.uk