Account Update: Auto-Sieve

On Tuesday 25th August we will be introducing a new auto-sieve feature. This feature will scan any lists you import and inform you of the cleanliness and validity of that list. Instructing you to either clean the list or, if potentially harmful to your sending reputation, whether you will be able to send using that list at all!

If your mailing list is fine then you will see no message after importing it, however if further action is required then you will have to action one of these:

• You will need to clean your mailing list using our list clean up tool.
• Blocked: Sending to this list will have extremely hazardous effects on your sender reputation and as such you will be unable to send to this mailing list. Contacting support in this respect may enable us to point you in the right direction.

This feature is not retrospective and as such will only be actioned on new imports (not your current mailing lists) however if you re-import any existing mailing lists as a new import then the sieve function will be initiated on this, irrespective of the fact that the mailing list may have been used in previous campaigns without any previously highlighted issues.

What are the benefits of cleaning my list?

• Save money: Remove unresponsive subscribers that never react to your campaigns or contribute to your return on investment.
• Improve reputation: Your delivery rates and your sender reputation will be remarkably improved by emailing only to clean lists.
• A partner to help you: GraphicMail will take care not to over-cleanse your list and drop any good recipients by mistake.

What if my list gets blocked?

If your mailing list gets blocked then that means it's a bad list. Simply contact our support team as they will give you an indication of why it was blocked and what action you need to take to have it unblocked.

We will do everything possible to help you achieve a clean, opt-in mailing list. This will not only prevent complaints it will also help to better the response from your subscribers.

We are available via livechat, telephone or email.

Got some questions of your own?

As this change is going to happen on Tuesday 25th August, you will likely have some questions so here's some answers to help:

Question: Why are you forcing me to clean my list?
Answer: We are now backed by SMTP Ltd who specialise in email delivery, so although our prices have not changed there are some more rules in terms of your list that you need to follow. These new rules are not there to stop you sending, they are set in place to improve your sending.

Question: What if I don't want to clean my mailing list?
Answer: Unfortunately if you don't want to clean your mailing list then you will not be able to send to your mailing list.

Question: I am importing an existing mailing list with some new contacts but it states I need to clean it, why is this?
Answer: As you are importing your full list again the auto-sieve will check the full list. You may want to try only importing your new contacts.

If you have any questions regarding this then please contact us via email, livechat or telephone.