Monday, 22 September 2014

It's time to capture new subscribers

Posted by Unknown at 11:24 am Labels: , , , , , ,
When you're trying to grow your mailing list it can sometimes feel like you are trying to physically capture your potential subscribers. In reality, growing your mailing list will take time and effort on your part but the end result will be a larger list of opt-in subscribers looking forward to receiving your emails.

There are many companies out there that will try to lure you in with offers of purchasing or renting a list, but don't fall for it. If you purchase or rent a mailing list then those subscribes will not be opt-in specifically to your company, some of those on that list will no longer exist and others will likely report you for spam making you feel like a criminal. Also many Email Service Providers (ourselves included) will not accept a bought/rented list as the damage it can do to an IP address massively outweighs the potential of new business.

Now we have explained what not to do, it's time to explain what you should do and what incentives you can offer:

What can you and your subscribers do?

There are many things you and your current subscribers can do to help your emails reach a wider audience, increasing the potential for sales and new subscribers.

• Within your email, you can insert social icons to let your subscribers share your emails on Facebook, Twitter, LinkedIn and more. You can also easily share your newsletters from within your GraphicMail account using the 'Social Share' feature. If you intend to share your email on Facebook or others then don't forget to include a subscribe link within it, making it easy for potential subscribers to sign up.
• Within your GraphicMail account we provide you with the ability to easily create a subscription form and an option to display it on your website and even on Facebook.
• You can also include a 'forward to a friend' link within your email, as often friends will have similar hobbies, like the same products and more. So by giving your subscribers the opportunity to easily forward your emails to their friends will once again increase your chances of a sale & gaining new subscribers.

What incentives should I offer?

As nobody wants to do anything for free, we have listed some incentives you can include to try and gain new subscribers:

• Offer free training for those that are new to your software
• Make it clear that anyone that signs up to your mailing list will receive Exclusive Offers.
• Offer a free gift to your new subscribers.
• Offer special discounts such as 10% off or free delivery.
• If you have a product that you know your subscribers will be looking forward to such as a book, then why not provide a free product sample. Of course if you do this, you can also include a CTA for those users to buy it.

Although we have listed some incentive ideas, it's important to think about what would work best for your company. Think about what your current and potential subscribers would benefit from the most.

The final step is to create a 'subscribe auto-responder' within your GraphicMail account as this will automatically send an email to all new subscribers making sure they immediately receive the incentive as advertised.

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