Wednesday, 22 January 2014

Benefits of SMS Marketing Campaigns

Posted by Unknown at 3:42 pm Labels: , , , , , , ,
Mobile Marketing is a dynamic and effective way to reach your audience and has become a growing trend in the world of technology in the last few years. You can carry a single SMS campaign or you can use it as a complementary method with your Email Marketing Campaigns.

Want to know what the benefits of sending SMS campaigns are? Here are some ways SMS campaigns can help your company:

1. Instant deliverability: The estimated time for a SMS to be received is just a few seconds.

2. Flexible platform: You can use them to develop promotions, offer discounts and provide recipients with key information.

3. High open rate: Almost every SMS sent is opened within five minutes of receiving them.

4. High conversion rate: Figures show that SMS involves more interaction compared to any other marketing strategies and as they are short and only display essential information it helps to get your call-to-action accross to the reader. 

5. It’s an opt-in method: Clients will provide their phone number or will sign up in order to receive SMS which show their interest on receiving the information.

6. SMS Marketing is affordable: Creating an SMS marketing campaign is cheaper than you might expect as you can send 100 text messages for as little as £5.

7. SMS are short, quick and very personal: We even give you the option to personalise your text message such as inserting your subscribers firstname. By doing this it will help to immediately attract the attention of your recipient.

8. Create a Free Mobile Site: Create and insert a link to your free mobile site as that will allow you to present more information and include more calls-to- action. The mobile site can include images, text, social sharing features, google maps, hyperlinks, surveys and much more. View a demo of our mobile sites by clicking here.

In addition, we need to keep in mind that almost everyone carries a mobile device and statistics show that we look at it an average of 150 times!

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