5 Tips To Bring Your Text-Only Email Back To Life

With our new editor, the Email Creator makes creating HTML email easy as it includes over 80 responsive templates for you to use. Some of them are themed for your holiday emails and others are created to provide different layouts making it easier for you to find a suitable template regardless of your requirements.

The benefit to creating and sending your HTML email is that you can use HTML code to style your emails so it stands out in the inbox. This means you can create different layouts, include colours, spacing, pictures and more; but what happens if your HTML email isn't accepted?

GraphicMail will always try to delivery your HTML email but there are some restrictions that your subscribers may have in place which can prevent it from being accepted. Without knowing it, some of your subscribers may have their email client setup to only accept text-only emails. If that is the case then your beautifully crafted emails are not going to be seen and therefore your subscribers are missing out.

Prevent subscribers from missing out...

GraphicMail allows you to create text-only versions of your emails so even if your HTML version doesn't get accepted then your text-only version will be delivered in its place. By creating both, you can make sure that regardless of how your subscribers have their inbox setup, they will always receive something worthwhile. Although your text-only version is just that, 'text-only', which is usually very plain and uninviting there are ways for you to style it.

Here are 5 of our best tips to help you style your next text-only email:

1) Make good use of space as it will make it easier for the recipients to read your content
2) Separate content using the equals sign ' ====== '  
3) Use bullet points or other symbols to list content
4) Use symbols to highlight headings such as **** Sub-heading 1 **** or ---- Sub-heading 2 ----
5) URLs will usually have a default blue colour helping them to stand out, however putting them on a separate line or spaced out will also make it easier for them to be noticed.


Now you have read our best tips, it's time to put them into practice. You can create your text-only version within your account by following these steps:

Click on 'Emails' (tab on the left) >> My Emails >> then use the drop down menu next to "Edit" and select 'Edit Text Only'. That will then open up our text-only editor (as shown above), you can then click on the 'paste' button as that will then paste all of your text from the HTML version. You can then start to style your text-only email making it easier for your subscribers to read.

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