It's Time To Get Your Holiday Emails Ready

The season of opportunity is approaching so now is the perfect time to setup your holiday emails to help increase sales & traffic to your website. Although Christmas takes the top spot, there are also some other holidays that you should consider when sending emails:

Halloween - Friday 31 October
Thanksgiving - Thursday 27th November
Black Friday - Friday 28th November
Cyber Monday - Monday 1st December

As there are lots of emails for you to create, we have put together a bundle of resources to help you.

We have created a Halloween Toolkit which includes a free responsive template and Halloween images. We also have over 80 other free responsive templates that you can use which include themed templates for Black Friday, Christmas and Thanks Giving:


Once you have chosen a template to use you can easily include your own images, text and links into it. The next step is to then test your email because although our templates are created with email clients & mobiles in mind some images, links and even font may not work as expected.

Testing Features:

Within the GraphicMail account we provide numerous testing features that will help to make sure your emails display as intended and reach the inbox.

•	Inbox Preview - This tool is free to use for paying accounts and will show you exactly how your email will look in 14 different email clients including an iPhone so you can immediately identify issues.
•	Send a Test - This option allows you to send up to 50 free test sends a day. As the email is sent to your own inbox it's vital that you test all links within your email to make sure they work correctly.
•	Spam Score Checker - This tool allows you to check the spam score rating of your email. It will check the subject line, email content and HTML code being used and provide you with a reason for specific scores to help you reduce them.

Features To Increase Opens & Clicks:

Once your email has been tested and you are happy to send, there is no certainty that the recipients will open it. With this in mind, it's time to use some more of the advanced features you have access to:

•	A/B Testing - While using this feature you can test different subject lines or even email designs such as colours, layouts or calls-to-action such as using text hyperlinks, buttons or images. The tests will be sent to a percentage of your mailing list and then the winning subject line or email design can then be sent to the remainder of your mailing list.
•	Auto-responder - You can use our schedule auto-responder to have an email automatically sent at a specific date & time. This will help to free up your time to concentrate on other tasks.
•	Segmentation - Rather than sending your email to your full mailing list, if you have information about your subscribers then you can use it to target specific groups. You can even use very basic information such as gender, age or location as that will then help you to target your subject lines & email designs to that group.

If you'd like to try our free templates & advanced features then you can signup for a free 30 day trial by clicking here.

For those that already have a paying account then you can simply go to "Advanced Mail" (tab at the top), you will then see all of the testing features as well as the A/B testing and auto-responder tools within the "Send" tab (presented on the left) . Our segmentation tool can be found within the "Lists & Contacts" (tab on the left) >> within the 'Manage' section.

If you have any questions then feel free to contact us via email on our Help Center or on Live Chat as our support team are always happy to help.