5 Tips To Improve Email Delivery

When you begin creating your email campaign there are many things to consider such as the email design, content, images, and target audience but unfortunately none of them count if your email doesn't get seen.

By using an Email Service Provider such as ourselves you will have lots of features that can help to make sure your email gets delivered into the inbox so it is seen. The features that can help you achieve a better delivery rate are listed below: 

1) Create a text only version: Some email clients will not accept HTML emails so by creating a text only version of it our system will try to send the HTML email first and if that isn't accepted it will then send the text only version. That way it will ensure that regardless of the email settings the recipient has they will still see something of value from you.

2) Become a trusted sender: Ask the recipients to add your from email address as a trusted sender. The easiest way to do this is to enable the Email Header from within your GraphicMail account as that provides numerous options which include a request for users to add the from email address as a trusted sender.

3) Check the Spam Score: Checking the spam score rating of your email cannot be underestimated as it will help identify any problems with your email or subjectline. The spam score reports are generated using Spamassassin - a 3rd party software module that is the industry standard in spam detection.

4) Email Authentication: Use our authentication methods as they are used by ISPs to verify that the sender of the emails has been authorized by the domain owner to send on their behalf. To implement the authentication methods you will need access to your DNS records as you can create SPF & DKIM records from within your account and then add it to your DNS settings.

5) Dedicated IP: Although our clients are grouped based upon their complaint rates. Customers demonstrating a history of responsible list management, low bounce rates, unsubscribes and abuse complaints have higher delivery rates than those that do not. This is due to our delivery team placing them on different spam risks so the better sending reputation you have, the higher delivery rates you will have.
However if you would prefer to have your own dedicated IP meaning only you will be sending through it then that can be arranged. The benefits to having your own dedicated IP means there will be no wait time for sending (as only your sends go through it). The IP address is always the same making it easier for white-listing, less risk of blacklisting as the IP reputation is completely based on your sends and you will also have your own recognized domain within the links.

Unfortunately no-one can force the email to be accepted for delivery but by using the tips above they will help to increase the chance of your email being delivered and placed into the inbox so can be seen by your recipients. If you'd like to try GraphicMail then you can start a free 30 day no obligation trial today: