Why Creating Responsive Emails Is A Must

It's easy to see why catering for mobile phones is something you should be doing as you are going to massively improve the user experience by making the emails more visually attractive and also easier for recipients to read and take action with them. As well as the practicality of having a responsive email, according to Litmus Email Client Market Share, Apple iPhones takes the top spot above all other email clients and has done so for some time now.

This growing trend hopefully gives you a big incentive to start creating responsive emails so you can cater for all of your subscribers regardless of the device they are using. Of course this trend may differ depending on your own subscribers so you can easily check which email clients they are using by viewing your opened Reports & Statistics. Luckily for you, our new Editor provides 80 responsive templates which cover lots of different layouts and allows you to easily add your own images & text into them.

One of our responsive templates is displayed below, to view the full version click here:

If you are going to target subscribers using a mobile phone then our responsive email templates are a great start, however there are also some other design aspects we suggest you consider. To help keep you on track we have listed them below:

1. Create an email snippet as this will allow you to have text displayed next to your subject line to give a further incentive for recipients to open your email. This can be done within your account by selecting your email, then use the drop down menu (advanced options) and select edit email snippet.
2. Recipients are no longer using a mouse so don’t ask them to click; it's best to state "read more" or similar for your calls to action.
3. If you are using a button for your call to action then it should be a minimum size of 44 by 44px as this will ensure it can easily be tapped using a thumb.
4. Don't underestimate the power of spacing; for those viewing your email on a mobile it gives them more breathing space between headings which in return should make it easier for them to understand and scan read your email.
5. Keep fonts to a minimum size of 13px otherwise iPhones and iPads will automatically resize them.
6. As mobile users are often on the move they will not always have a Wi-Fi connection so make sure your image file sizes are as low as possible to ensure they download quickly and of course always use ALT text.

If you haven’t already tried our responsive templates then now is the time to try them as you may find a jump in your subscriber activity. When you log into your GraphicMail account simply upgrade to our new editor (free of charge) and you will then be given access to it along with all of our 80 Responsive Templates.

Don't forget to let us know how you are getting on as we'd love to have some feedback about our new Editor. If you have tried the Editor and you'd like to help us to continue to improve our Editor then please submit feedback on our survey here.