Learn how to boost your Email Marketing Campaigns

We all like to feel that the emails we receive are exclusively written to us and we are not another simple and unnoticed email address on our sender’s mailing list.

This is the reason why personalisation is so important and can help you to grow your business income and build customer loyalty as it can make your recipients feel that little bit more special.

But adding personalisation doesn’t have to stop at inserting a personalised tag with the subscriber’s first name or surname in your newsletters or the subject lines of your emails. Although this is a good start to grab your recipient’s attention, to personalise your email has a further meaning, as it applies to what your clients want, need or desire to read.

At this point you might think this is a time consuming task; however, our advanced features can make this a simple and easy task to complete.

The advanced feature that is going to save you time and effort is our “Segmentation” tool which is available within the “List & Contacts” section of your GraphicMail account. By using this feature you will be able to create segmented lists allowing you to send your targeted newsletters to a specific audience with certain preferences.

By sending personalised emails not only will you increase your open and click-through rate (which will be translated into an increase of the overall benefits to your company), but you will also provide a great reader experience and therefore build a closer relationship with your current and potential customers.

After reading this, you may be thinking: "how could I know what my recipients are interest in?" The answer to this question is easy. You can ask your clients to provide specific data when they subscribe to your newsletter. Some of the information you may want to ask for is location, hobbies or other preferences. You can even enable the social subscribe option on your subscription form so users can sign up using their Facebook or Twitter account. By allowing them to sign up this way, it will allow you to collect additional information they have on their profiles. You will then be able to build a complete database with useful information which can be used to develop your targeted Email Marketing Campaigns.

Our last bit of advice on this topic is for you to use our auto-responders, located on the “Send” section on the left side menu of your account. These will allow you to send automated greetings to your recipients on special occasion such as birthdays, anniversaries, Christmas and many more. Once again you can target those emails with personalisation so the recipients get quality and relevant information relating to the date the email is being sent.