Wednesday, 28 May 2014

8 Reasons to do Email Marketing

Posted by Unknown at 4:16 pm Labels: , , ,
1.    Reach your audience: With Email Marketing not only can you reach your existing clients but you can also reach new ones. With a single click of a button your email will be sent and land in your subscribers inbox, reaching a wide audience within a very short period of time. 

2.    Brand awareness and customers relations: Your newsletters will help you to establish a close relationship with your clients and understand their needs. You can personalise or even segment your email campaigns in order to provide your customers with targeted information. In addition, your brand will be landing in your client’s inbox so you will be gaining brand awareness from the very beginning. 

3.    It’s measurable: Within a few minutes of sending your email, you will be able to start to track your results. Sent, delivered, opened, clicked and the number of people unsubscribing are just some of the reports that you will gain access to. The Reports & Statistics from your send will help you to develop future email marketing campaigns and will also be helpful when creating other offline strategies. 

4.    It’s cost effective: Email Marketing remains to be one of the most cost effective marketing strategies. It is cheap and quick with instant results! 

5.    Daily access: Many subscribers will check their emails on a daily basis which is why email remains to be one of the best ways for reaching your existing and potential customers.

6.    Testing: You can easily test your email campaigns before sending them out. This will not only help your campaign to look perfect in all email clients but it will also help you to remove any mistakes as you can tweak and review your campaign as many times as required.

7.    Less intrusive: An email will always be less intrusive than an advert as your recipients have signed up to receive your emails. In fact, if you develop creative email marketing campaigns and send on a regular basis your recipients will likely be waiting impatiently for them to arrive. 

8.    Interactive: Unlike newspapers or magazines, emails are interactive allowing the readers to click on links within them such as “read more” which will then drive them to your website, landing pages or even social media profiles providing them with more detailed information.

The list above represents just some of the benefits that Email Marketing can bring to your company in terms of profit and brand awareness. 

If you haven’t already added Email Marketing to your marketing strategies, then why not start a free trial with GraphicMail today?
We have no locks-in, no contract, just a free full access trial for you to enjoy all of our features

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