Monday, 2 September 2013

Yahoo! Are Reusing Inactive Email Addresses

Posted by Unknown at 2:20 pm Labels: , , , , , ,
Yahoo! Have recently stated they are going to be reusing email addresses that have not been accessed in the past 12 months. 

Yahoo stated: "We’re freeing up IDs, that have been inactive for at least 12 months, by resetting them and giving them a fresh start. In mid July, anyone can have a shot at scoring the Yahoo! ID they want. In mid August, users who staked a claim on certain IDs can come to Yahoo! to discover which one they got". For the full statement click here.

From 15th July you can apply for a new Yahoo! ID, and in August they will let you know if you have got the new ID you requested. This means if you send to a Yahoo email address which has been inactive for 12 months (an email address they are going to be reusing) then you will receive a bounce back. Yahoo have stated they will continue to give you a bounce back for those particular email addresses for a month as that will give you plenty of time to remove them from your list.

Our system will automatically remove the bounced email addresses from your list; however it is always best to delete them entirely. This will make sure there is no way for you to resend to those bad email addresses.

How It Can Affect You
 
As Yahoo are going to be reusing inactive email addresses this means that if an email address has not been used for 12 months then it can be reassigned to a new Yahoo user. Due to this you will need to make sure you only send to Yahoo users who have taken action with your emails within the past 12 months. If you ignore this and continue to send to all of your Yahoo subscribers then you may end up sending to a Yahoo email address which has been reassigned to another Yahoo user. This means the new user will not know why you are sending an email to them as they have not specifically subscribed to receive your email they may report it as spam.

It is YOUR responsibility to ensure your list is clean and only contains those that have subscribed to receive your emails. With this information you should review your Yahoo email addresses to make sure you only send to those that are taking action with your email.

Actions You Can Take:
 
You can use our List Clean Up tool which will automatically remove any bad email addresses including inactive Yahoo email addresses from your list. This will then leave you with a clean list of active email addresses ready for you to send to. 

Alternatively you can create a list of email addresses that have taken action with your emails and then a list of all of the Yahoo email addresses you have. You can then filter the list containing those that have taken action with your emails through a list of your Yahoo email addresses. You will then be left with the Yahoo email addresses that have not taken any action in your emails. 

Once you have that list it is then best to delete those email addresses as those email addresses are more than likely going to be reassigned to other new Yahoo users.

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